25% of Marketing Budgets are Spent on Content Marketing

Posted on May 13th 2013

25% of Marketing Budgets are Spent on Content Marketing
I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going). True or not, despite the rose-colored prism that this infographic paints – the process to understand customer pain points, address  them and distribute content is some really great insight. To me that’s what makes this special.
 
I’m curious to know your thoughts. Do you agree with the statistics (90% of companies do inbound marketing?). Do you agree with the process? What tips would you add?

beginners_guide_to_content_marketing3

 

 
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Jim Dougherty

I write and shepherd content on Leaders West. I write about how smaller businesses can leverage social media to their advantage (and some other stuff).

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