3 Benefits Pinterest's Latest Features Provide Business Accounts

Posted on August 1st 2013

3 Benefits Pinterest's Latest Features Provide Business Accounts

pinterest businessLast Friday, the Pinterest blog Oh, How Pinteresting! posted a new article describing a few of the steps they’re working on to make Pinterest even more tailored to a pinner’s interests – less pins you don’t want to see and more of the ones you like. While the new changes to the site are certainly going to pique a user’s interest, they provide a series of benefits for the Pinterest for Business crowd as well.

The “Do Not Track” Feature

Enabled in specific web browsers, Pinterest now provides users the option of deciding whether or not they want to be tracked online with a Do Not Track feature. This feature works to disable cookies (and any third parties) from collecting personal information about the pinner. More often than not, few companies allow users the ability to opt out of this kind of tracking because the site itself has to acknowledge a Do Not track function first. For a business Pinterest account, the feature will work to give pinners a choice on whether or not they want to be tracked while visiting the page so that they don’t wind up having profiles of their behavior – the pages they visited, how much time was spent on each one, the number of times they went to a certain site – created by a third party. This choice won’t take away from the experience in visiting the page for a business but will ensure that the browsing behavior of the pinner is kept private.

New “Edit Home Feed” Button

For a bakery business page that pins a lot of pictures and recipes related to baked goods and subsequently follow similar pages, the new Edit Your Home Feed button ensures that your dashboard is full of Pinspiration just how you want it. Personalization is key, as is being able to build up a rapport with other Pinterest business pages. The more a business pins specific pins (like that bakery pinning cupcakes and pies), the more various types of boards containing images of cakes, muffins, and cookies will be recommended to you and your business. And if you often frequent sites that feature a Pin It button for their images for event planning purposes or beyond, Pinterest suggests personalized pins and boards from these sites to ensure that your next event is a success.

iPhone and iPad Shortcuts

Frequently pinning from your phone? There’s a recent update for that and one that Pinterest is referring to as a shortcut for pinners that allows for their pins and likes and repins to be sent a little faster than usual. Press down on the touchscreen until a menu fans out, with tiny icons allowing you to pin, like, or send the image and pick one of the three options listed from there. The site also adds that the shortcut works whether you’re on your home feed or on a different board, ensuring that your boards will never have to go a moment without staying up to date.

Deborah Sweeney

Deborah Sweeney

CEO, MyCorporation

Deborah Sweeney is the CEO of MyCorporation. MyCorporation provides online legal filing services for entrepreneurs and businesses, providing startup bundles that include corporation and LLC formation, registered agent, DBA, and trademark and copyright filing services. You can find MyCorporation on Twitter at @MyCorporation and Deborah at @deborahsweeney and on .

See Full Profile >

Comments

MikeWilson718
Posted on August 1st 2013 at 2:28PM

I think that it's features like these that are making Pinterest a valued commoditiy in the social media marketing world. I think that the iPhone and iPad shortcuts is a pretty big and useful feature because there are a lot of people that own these devices and reaching out to them is extremely important because there are more people who use these devices more than their desktops almost every day. You always want to create fun and interesting pins that will want to make people come back to your page and garner in more fans.

Deborah Sweeney
Posted on August 1st 2013 at 6:06PM

I agree! The more shortcuts and speed to posting companies can make with their apps, the better, especially for social networking sites that rely heavily on app usage because they have so many users and companies with profiles on these sites that count on them to be constantly up and running. But at the heart of everything, furthering the movement to personalize a page to the user's interest is what sets Pinterest apart from the pack - they're one of the few apps out there who know exactly what their users like and how to get what they like (and more of that material) sent their way.

Dustin Heap
Posted on August 2nd 2013 at 12:09PM

I know it's not mentioned in this article but the rich pins price alert emails just recently announced will also be huge. It will give business/ecomm companies a great way to drive revenue through Pinterest through users who have already expressed an interest by pinning the product. Just make sure you have those rich pins enabled on the site and let Pinterest do the work for you!