Sep 16 Posted 4 years ago
First off, great article and many of your points make sense - I have seen firsthand the rise of Mobile device uses amognst my client sites (just by looking at the %Growth within Google Analytics for example) - with some sites more than doubling the number of mobile visits in the since the beginning of the year.
The Macy's tactic was a grand one in deed - showing that entertainment is strong and if packaged properly (short episodes), you can target mobile and smart phone users as well.
Webinars On Demand
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
December 06, 2016In this webinar, Managing Director, Eric Hazard, and Strategic Alliances Director, David Chan, will delve into a mechanics of brand compliance s...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...