May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
May 5 Posted 10 months ago
I don't think it's going anywhere either. I will say though, at least in my experience, I was often annoyed by signing up for it and signing clients up for it. Determining whether clients already had a gmail, or had to make one or already had a plus account but didn't remember. All that was never easy to deal with! I preferred pre-plus though.
May 2 Posted 11 months ago
I've been and remain a big supporter of Google+. I wish there were a way to understand directly from the horse's mouth their direction. They seem to have been the masters of seeding their own doubt. The bevvy of recent rumor mills has certainly put greater doubt in the minds of marketers and executives. If people didn't get G+ before, it's become even murkier now.
What's for sure is that some of the functionality within G+ is stellar (hangout, photos,...). The SEO overlay is undeniably interesting for user and marketer alike.
Hopefully, Google will provide some strong sense of direction going forward!
May 1 Posted 11 months ago
I'm fairly savvy about online marketing tools and I could never really understand what Google + could do for the acquiring paying customers process. In fact, I have yet to figure out what it does at all.
From what I've read, I'm a majority opinion. Dead??? How about it never lived.
If all it did was up your search-being found-rankings, then why not simply say so. Other than that, after so long, Google+ is a mystery to many and therefore, can fail without a whimper of sorrow.
I'm astounded that Google never really tried to teach everyone what Google+ is and how best to use it to accomplish specific goals. Its far from intuitive re managing what you get as notices, emails, anything that relates to the specifics you want from participating.
Great idea? Not the way it was rolled out and not the way it assumes its own value will be perceived, understood and the difficulty of navigating it deemed worthwhile.
Apr 30 Posted 11 months ago
Agreed—Google+ isn't going anywhere, and besides, why would we want it to die? People are sometimes just slow to accept new things, and Google+ is no exception.