As you may of heard, on April 14th LinkedIn’s products and services feature will be going away on Company Pages. Instead, they’re encouraging you to create Showcase Pages, which they started rolling out a few months ago. Showcase Pages are great for big companies, but not so much for the little guy. In fact, I found it a bit disappointing that LinkedIn doesn’t have a solution for the small business owner.
Showcase Pages are great for big brands that have multiple business units or distinct product offerings where they have segmented audiences who would only have an interest in hearing news about one type of product offering. For example, Microsoft has Showcase Pages set up for SharePoint and for Small Business Owners. However, if you are a small to mid-sized business or a nonprofit, then you don’t want to set up Showcase Pages and here’s why:
If all of this isn’t enough to convince you that as a small to mid-sized business that you should not be creating Showcase Pages, and you still want to check it out, then here’s how you create one. However, NOTE: if you create one and change your mind, you’ll need to contact LinkedIn to delete it. They will delete it but it’s not instantaneous.
The concept of Showcase Pages is a good idea, but the execution of this feature enhancement seems to not have been fully thought through. What would have been better is community tabs within Company Pages.
Tracy Sestili is the author of Taking Your Brand from the Bench to the Playing Field - Social Media Fundamentals for Business, available on Amazon.
The post 3 Reasons Why You Shouldn’t Create LinkedIn Showcase Pages appeared first on Social Strand Media.