Jul 8 Posted 3 years ago
Good point there, Tom- that definitely does remove at least that one time-consuming part of the process. Thanks for both the article and the reply!
Jul 5 Posted 3 years ago
That's the beauty of the new podcasting apps. No need to log in or download - new episodes are pushed to the phone automatically.
Jul 3 Posted 3 years ago
I definitely see that podcasting can expose a business to a different group of customers, so, for that reason alone, it might be worth at least giving a test-run. The difficult thing for me to fully believe with podcasting is, with our continuing trend toward shorter and shorter attention spans (equating to shorter, more concise messages and content), how many people will, on a regular basis, log-on (or download) and consume 5-, 10-, or 60-minute episodes. The content certainly needs to be stellar to hold someone's attention . . . and convince him/her to keep coming back for more.
Thaks for this post, Tom!
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...