April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Jul 8 Posted 1 year ago
Good point there, Tom- that definitely does remove at least that one time-consuming part of the process. Thanks for both the article and the reply!
Jul 5 Posted 1 year ago
That's the beauty of the new podcasting apps. No need to log in or download - new episodes are pushed to the phone automatically.
Jul 3 Posted 1 year ago
I definitely see that podcasting can expose a business to a different group of customers, so, for that reason alone, it might be worth at least giving a test-run. The difficult thing for me to fully believe with podcasting is, with our continuing trend toward shorter and shorter attention spans (equating to shorter, more concise messages and content), how many people will, on a regular basis, log-on (or download) and consume 5-, 10-, or 60-minute episodes. The content certainly needs to be stellar to hold someone's attention . . . and convince him/her to keep coming back for more.
Thaks for this post, Tom!