Jul 8 Posted 3 years ago
Good point there, Tom- that definitely does remove at least that one time-consuming part of the process. Thanks for both the article and the reply!
Jul 5 Posted 3 years ago
That's the beauty of the new podcasting apps. No need to log in or download - new episodes are pushed to the phone automatically.
Jul 3 Posted 3 years ago
I definitely see that podcasting can expose a business to a different group of customers, so, for that reason alone, it might be worth at least giving a test-run. The difficult thing for me to fully believe with podcasting is, with our continuing trend toward shorter and shorter attention spans (equating to shorter, more concise messages and content), how many people will, on a regular basis, log-on (or download) and consume 5-, 10-, or 60-minute episodes. The content certainly needs to be stellar to hold someone's attention . . . and convince him/her to keep coming back for more.
Thaks for this post, Tom!
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...