Jul 8 Posted 2 years ago
Good point there, Tom- that definitely does remove at least that one time-consuming part of the process. Thanks for both the article and the reply!
Jul 5 Posted 2 years ago
That's the beauty of the new podcasting apps. No need to log in or download - new episodes are pushed to the phone automatically.
Jul 3 Posted 2 years ago
I definitely see that podcasting can expose a business to a different group of customers, so, for that reason alone, it might be worth at least giving a test-run. The difficult thing for me to fully believe with podcasting is, with our continuing trend toward shorter and shorter attention spans (equating to shorter, more concise messages and content), how many people will, on a regular basis, log-on (or download) and consume 5-, 10-, or 60-minute episodes. The content certainly needs to be stellar to hold someone's attention . . . and convince him/her to keep coming back for more.
Thaks for this post, Tom!
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