- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
3 Social Networks to Watch in 2013
Posted on January 2nd 2013
A recent survey conducted by STRATA asked 80 of its agency clients, “Which Social Media are you most likely to use in your clients’ campaigns?” Over 80% noted Facebook as their prime network, with YouTube and Twitter rounding out the top three. A survey by StrongMail reports that brand respondents plan on increasing their 2013 investment in the usual social suspects: Facebook, Twitter and Pinterest, while MarketingProfs reports that 51.8% plan to boost spending on social media across the board. While there’s little reason to ignore the reigning kings of the social media sphere, early adoption of smaller, niche networks can pay dividends. Here are three social networks to watch in 2013:
Quora allows its community of users to post questions and answers on a variety of clearly organized topics. Users can collaborate and suggest edits to questions and answers, creating a cascading pseudo-wiki.
While Quora is not necessarily a sexy network, it is a growing one. According to KISSmetrics, Quora grew an estimated 37,000% between January 2010 and January 2011. In May of 2012, the network secured $50 million in funding.
With growth and expansion comes a greater pool of content that marketers can leverage. While a marketer or brand could make a name for themselves by contributing to the community, a greater opportunity may exist in data mining the network.
For example, a business could research what questions are being asked about topics in their industry and use those pain-points as a basis for their content marketing strategy. If you’re ever short on topics to blog about, simply browse Quora in the category or categories you operate in.
While the brainchild of SEOMoz CEO Rand Fishkin and HubSpot founder Dharmesh Shah doesn’t fit the traditional mold of a social network, it is however a vibrant community of the who’s who in the internet marketing world.
Users on Inbound.org can submit articles on a variety of topics – SEO, Social, Mobile, Video, etc. – and members of the community can upvote and comment on submissions. The homepage becomes a Reddit-style leaderboard of the most popular articles. Additional game elements allow users to gain Karma points and track their submissions and upvotes.
Though it’s frowned upon to submit your own articles (or those of your clients), it can be a strong source of referral traffic. Furthermore, you can bet that the most up-to-date information on all aspects of internet marketing is being shared here. Savvy marketers should check the site daily to keep abreast of the industry.
For more information on the future plans for Inbound.org, check out: http://portal.sliderocket.com/CROLD/The-Future-of-Inbound-org
Yes, Myspace. Before you totally discount the newly refreshed (again) network that everyone loves to hate, spend some time with its new interface and features. Even The Verge admits that Myspace now “…has some nice features that work pretty well.”
Unfortunately, the site is in a closed beta, which means new users must request an invite or get one from a friend. With an invitation, you can login via Facebook for a quick profile build.
True to its roots, Myspace represents an opportunity for musicians and recording artists – no doubt an influence of new co-owner Justin Timberlake. The Independent offers tepid support of its new features for music discovery and media curation on personal profiles.
Despite any stigma it currently carries, Myspace’s new ownership and direction makes it worth keeping an eye on.
What social networks will you be focusing on in 2013? Let us know by leaving a comment below.
For more information about how to use social media in your marketing efforts, download our Increasing Conversions with Social Media guide.