May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Sep 3 Posted 6 months ago
Thanks for reading, Christopher, much appreciated
Sep 2 Posted 6 months ago
Thanks for posting this! I'm a big believer in the notion that, just as we need to be targeting with our content, we should be targeting with our analytics, which means targeted i.e. focused analytic tools can be very important to the overall endeavor. "Alternative" analytics, I think, are going to continue to play an ever-more important role in our strategies, particularly as better suites of integrated services become available. Thanks for offering some genuinely useful perspective in that regard, and for highlighting some quality tools. Will be a pleasure to share this ...
Social Media Manager