Jan 16 Posted 4 years ago
Thanks Megan - appreciate your comment! Couldn't agree more... If you have a score above 40, then you're probably doing pretty well. And if you have a score over 70, then you should probably focus on doing other things besides Twitter :) Large companies can get away with having people spend a lot of time on Twitter... but if you're solo, small or medium sized business, then you should probably be investing your time, money and energy into something else!
Jan 16 Posted 4 years ago
Hi Amara, great points. Here's my responses.
1. If you want people to share your content on Twitter, then have a "Tweet Button" that allows them to share it without leaving your site. If you want people to follow your account, then put a "Follow Button" on your page that allows people to follow your account without leaving your website/blog. There is no need to use a Twitter button or link that sends people to your profile.
2. Here are some facts to back up my claims:
- "The vast majority of responding companies (72%) rate email as 'excellent' or 'good' for return on investment." according to Econsultancy - http://econsultancy.com/us/reports/email-census
- Survey from MerchantCircle (over 8,456 responses from SMBs) voted in top 3 of most effective marketing and advertising tactcs - http://blog.merchantcircle.com/2011/02/q1-2011-merchant-circle-mci-survey.html
- According to the Direct MArketing Association's Power of Direct economic impact study, email marketing's ROI is $40.56 for every dollar spent, more than search, display advertising and mobile. - http://www.magillreport.com/Email-Remains-ROI-King-Net-Marketing-Set-to-Overtake-DM/
3. You're right that Facebook fans and Twitter followers matter, especially in terms of campaigns, etc. But the problem is that you can't focus on them in isolation. For example, it's really really easy to buy Facebook fans and auto-follow people to amass Twitter followers. But you know that those fans and followers will be virtually useless. So it's much more important to build these number slower with more qualified people, than to only focus on the total number at all costs. Beyond that, you can always mix up styles of campaigns, promotions, etc. to balance both growth and engagement.
4. Agreed! It's a great concept and we'll see how they develop over time I guess!
Thanks for your comments!
Jan 13 Posted 4 years ago
1) Are you saying that it isn't a goood idea to have twitter buttons on your website??? The whole purpose of having Twitter buttons is so that people can SHARE your content... not drive people to go to Twitter. Having your Twitter handles on Twitter will help you gain followers, which is also something that is highly recommended if that is the users network of choice... I wouldn't call it giving away traffic to Twitter.
2) Email marketing being the most profitable online channel is a heavy statement... I think it all depends on the industry and other factors. I don't think that is an appropriate blanket statement, and I wouldn't want to be responsible for people that really want sound advice to go by that statement 100%.
3) Facebook fans and twitter follower numbers do matter actually. They help to measure connections and you can use these connections to create great conversations and engagement. If I had 50 followers, I may embark on a different kind of 'share' campaign than I would if I had 100 million followers. Different tactics for different needs. Can't say that agree with your statements there either.
4) I will agree that Klout is kind of unreliable. I do like Klout, and I do think it has some good qualities to it... but focusing on increasing Klout as opposed to focusing marketing tactics on specific business goals is a terrible idea.
Jan 12 Posted 4 years ago
This is a great post, Brad. I fall victim to the importance of Klout on my own personal handle. I think the real relevance is when the score is really low that companies should worry. If your company has a Klout of 13 and your competitor has a 70...you should take a look at what you are not doing.
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