Too many brands are using multiple, often low-end social media management tools to establish their social media presence. In order to maximize all of their social media efforts, deliver on your customers' expectations, and create a superior customer experience, brands needs to invest in a tool that can help them to achieve long-term social media success. A key aspect in enabling all of this is by having just one, unified social media inbox at their disposal.
Discover 4 key benefits of one, unified social media inbox:
1. Centralize All of Your Social Media Efforts
Keep track of your brand across all channels in a unified, simplified way from just one place to easily meet the needs of your social media team. Companies often have multiple people responsible for social media management. With separate mailboxes organized in just one place, every team member is easily up to date on everything that's being sent from all of your accounts.
Invest in just one social media tool to pull ALL of the conversations on the entire social web and organize every social media channel into just place to centralize all of your social media efforts.
2. Make EVERY Customer Happy
If you are using several tools and managing multiple social media channels at once, messages often slip through the cracks. But how does this make your customer really feel when you neglect his complaints or questions? To make real-time social media engagement less of a daunting chore, make sure every message gets pulled into just one place, with only one tool fueled by a centralized inbox to leave NO customer unattended or uncared for. From the point you start monitoring your social media presence, you can create separate mailboxes for the international divisions to make sure every departement replies to right messages and cut down on inefficiencies.
3. Instantly Add Context To a Conversation
Customers are often unaware of the organizational structure behind the companies they engage with. The key thing they crave for is a frictionless, smooth experience. The only way to live up to that picture is by, instead of using multiple tools at once, integrating software into just one social media tool. As brands need to work towards a unified, superior customer experience, integrating with other, valuable software adds context to real-time conversations and enables quicker and better solutions.
4. Deliver A Better, Unified Customer Experience!
Customer experience is all about how well you actually know your customers. By bundling all of the information you have gathered about your customers in previous conversations (through mobile, web, phone, in-store contact, etc.), you can truly get to know your customers and deliver a well-rounded profile to complete the digital experience. Collecting that contextual information about your cross-channel customers is only possible if you log all of the information in just one place.
Do you want to learn more on what to learn more about the benefits of one, unified social media inbox for real-time social media engagement? Discover which challenges brands face and how they solve them with this straightforward 7-step program to real-time social media engagement.