4 Quick Facebook Fixes to Optimize Your Fan Page

Rebecca Her
Rebecca Her Freelance Writer, CloudTactix

Posted on October 4th 2013

4 Quick Facebook Fixes to Optimize Your Fan Page

More often than not, it’s the little things that get you. You manage to get the family to the airport with all your luggage, the tickets, and your sanity intact, but realize the toddler isn’t wearing shoes. The day of the wedding arrives and things are going smoothly until suddenly you see that you’ve reserved a limo for tomorrow instead of today.

Facebook page optimization

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There are a lot of details that can be overlooked when setting up and maintaining a Facebook page for your business, so it’s important to make a list and check it twice, or maybe even three times. (Take that, Santa!) Many of these little things are easy to fix, there’s no reason why they shouldn’t be up to snuff. 

Fix #1: Keep It Current

I’m not just talking content, although regular posts, fresh content, and evergreen content are always a good idea. If it’s been more than a few months since you last checked your business’ About page on your Facebook Page, maybe it’s time for an update.

Your address, contact information, links to other pages, photos, and all that jazz has got to be current and correct. Not only will that improve your page visitor’s experience, but it will also help optimize your Facebook page for search engines! SEO, it’s not just for your blog or website.

Fix #2: Organize Your Tabs

Effective organization is as important for your Facebook Fan Page as it is for your business’ website. If they can’t find what information they want in the order they want it, they’re not likely to visit again, so taking just a few minutes to make sure your tabs are in order can really help boost return traffic and leave a positive impression with your visitors.

Facebook tips

What order you have your tabs in is really up to you and depends on what your goal is for your Facebook Fan Page. If you’re running a Facebook contest, you’d likely want to make sure the tab for it is ‘above the cut’, or visible without having to click the ‘More’ tab. If you want to drive traffic to your business’ website, place your ‘Visit Our Website’ tab before your ‘Photos’ tab.

Fix #3: Customize Your Cover Photo

Your cover photo is one of the first things visitors will see when they visit your page, so it’s got to be dressed to impress. One of the biggest mistakes businesses can make on Facebook is just having a stock photo as their cover photo. That just says ‘lazy’. What you can do is take advantage of your business’ assets! Show off your pretty products, if you’ve got them, or your office, if it’s got a great location. Go out and grab a (high-quality) picture of your helpful employees assisting other customers!

Alternatively, you can use your cover photo as advertising space, or to announce special promotions and events!

Fix #4: Use the Right Sized Images

Goldilocks didn’t sleep in the bed that was too big, or too small. She picked the one that was just right. Using correctly sized images will make your posts and your page look more appealing to peoples’ eyes and thus more likely to like your page or posts. Refer to our social media image size cheat sheet to make sure your images are attractive on Facebook and all your other social media pages!

Facebook business optimization

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That Wasn’t So Hard, Was It?

Each of these tips aren’t difficult to do, but they can do wonders for your Fan Page once you get them done. Don’t forget to keep checking and changing things on your page as necessary though. Your business is always changing and improving, so your business’ Facebook page should keep up too!

Rebecca Her

Rebecca Her

Freelance Writer, CloudTactix

Rebecca graduated from the University of Wisconsin - Madison in May 2013 and is currently working as a freelance writer in Madison, WI. She loves social media and using it to connect to people and tell really awesome stories.

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SixEleven GlobalServices
Posted on October 5th 2013 at 3:11AM

Thank you for this tips.

Rebecca Her
Posted on October 8th 2013 at 3:14PM

You're welcome! I'm glad you found them useful. :)

Posted on October 5th 2013 at 9:57AM

Fan Page URl customization regarding your brand is the most important factor in this.

Rebecca Her
Posted on October 8th 2013 at 3:14PM

I'm not sure exactly what you mean when you say this, Bill. Custom URLs are definitely important, but which ones are you talking about? For the links that you share? The actual address of your Fan Page?

Samuel Valente
Posted on October 6th 2013 at 8:22AM

Good tips.  I just spent money on a customized Facebook cover photo, as well as Google+.  I agree whole heartedly that one must use the right sized pictures.  I promote electronic dance music events and it drives me crazy that some clubs don't have specific sizes for different applications.  I'm left cropping a flyer and it usually looks like hell.

Rebecca Her
Posted on October 8th 2013 at 3:09PM

Eugh. Cropping a flyer? That does sound really unpleasant! Best of luck with your business and your new cover photos! :)

abstract art
Posted on December 6th 2013 at 6:04PM

Thankyou, this article is great and covered all the basics it worked for my website and my facebook page original abstract! Thanks a million