Jun 29 Posted 2 years ago
Thanks for the article Saman.
With my company we've developed an online platform for corporate hirers and freelancer use, and we had recently branced out into a business Youtube page. We've created clips to demonstrate many of our online productivity tools, however our page tends to struggle for visibility more than our other social media channels.
It's a shame that there lacks a business category on Youtube, but understandably the most watched videos would be in the entertainment categories.
Feb 14 Posted 3 years ago
In reply to Stephen (great name btw) Youtube is a great way to make your company feel more accessible and helpful. Even if you're a small B2B firm. The company I work for has a main client base of SME's so we are a B2B organisation however we use videos to support our services all the time.
For instance we provide tutorials on using different social media platforms and offer, as support tools, videos to help attendees expand their knowledge even further after the tutorial. So they get free support, showing that we're a very helpful company whilst also reinforcing our brand (as the videos are branded) and that we are also the experts in our field.
Feb 13 Posted 3 years ago
Hi Stephen- Thanks for reading and commenting! I would agree with you that YouTube may not work as well for all businesses. However for service businesses or B2B's I could see a few opportunities. For example, if you have a dashboard that is used in your business that monitors online reputation you could show an example of how that works and the various metrics your company tracks. Also, interviewing experts at your company regarding how important it is to monitor your online reputation would work as well.
Feb 13 Posted 3 years ago
I somewhat agree with you. For some businesses, I can totally see why they need to be on YouTube, but there are others who don't make sense at all. I work for a small startup company who helps businesses monitor and improve their online reputation, and we don't see the point of going on YouTube. We are a B2B business so it may not be too logical.
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
September 30, 2016Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
September 15, 2016Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...