May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Sep 5 Posted 6 months ago
Sure! Check out this article that has 5 examples of brands seeing success with action-gated strategies.
If you search that blog for action-gating you'll see quite a few other articles as well!
Sep 4 Posted 6 months ago
Hi Jim, and thanks for your great post!
Do you mind expanding / giving a couple of examples on the following:
"Our advice: Turn your like-gated strategies into action-gated strategies. Action-gating is when you reward your audience after they fill out a form, sign up for a newsletter, vote or perform some other action. By doing this you’re collecting data you can use to engage with your audience outside of Facebook."