May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jun 12 Posted 9 months ago
Thanks a lot Saman for sharing this article ...This article is really great and it contains valuable information for asserting a presence on facebook ..
Jan 12 Posted 1 year ago
The only people angry with Facebook about the recent edgerank changes are those who don't understand that Facebook is a public company and now answers to shareholders. That simply means "no more free rides". If a business wants to use Facebook effectively to advertise, it has to pay. What a concept! Understandably, the non-profits are upset but some of them have bigger ad budgets than many small businesses. Meanwhile, the tips you have posted should be very useful to anyone unfamiliar with FB's new rules. Those same folks may also be interested in knowing that there are other SM networks out there, and a look at their target audience prior to blowing a lot of money on Facebook might save them a lot of trouble.
Jan 8 Posted 1 year ago
Great points here. I think a lot of people forget (or don't know about) Facebook's EdgeRank system. It's probably worth an entire blog post in and of itself.
And as everyone talks about visual media receieving the most feedback and interaction, let me chime in with an added suggestion: If you're not sure what pictures to use, (and you want to make them relevant) consider screen shots of your website or interesting shots of your Twitter posts instead of just writing the content. People see these more often.
Aug 13 Posted 1 year ago
Getting lots of fans or friends is a good first step in your marketing campaign,but it isn't enough to turn friends into customers.In order to keep the people who follow you engaged, you need to give them something that will pique their interest.To do this,you have to use the power of your content.
Aug 2 Posted 1 year ago
Yaa right Suman. Facebook is a very powerful platform to meet your potential clients and interact with with them However, the suggestion is that you should take your facebook marketing Services very seriously.
Jul 16 Posted 1 year ago
How do you think Facebook's new search feature will affect marketing on facebook?
Jul 12 Posted 1 year ago
Content is king.... your correct.
I feel that consumers, especially in a B2B context aren't always interested in your company. In fact a lot of the time your company is boring to them and they don't really care about your latest report. I find being there to promote news surrounding your business (being careful about what you post still) is useful.
Jun 17 Posted 1 year ago
Great post. I actually did a video myself just on the Facebook EdgeRank system.
You can check it out here - http://www.youtube.com/watch?v=kq42ZPqCOZM
Let me know what you think.
Other than that I have to say we have had a lot of success with Facebook Ads. Businesses just get confused about regular Facebook Ads, versus Sponsored Posts versus Promoted Stories lol ....
Maybe there is your next post :)
Thanks for the read.
Jun 13 Posted 1 year ago
Totally agree Cara great stats! I have also noticed that posting pictures or videos along with text has definitely provided more engagement than just text alone. Humans are very visual so thats why providing interesting images to go along with text are much more effective.
Jun 12 Posted 1 year ago
I agree, Facebook marketing isn't a waste of time. It's how you use Facebook for optimal success.
I always try to keep up with useful Facebook statistics, to see if what works generally will work well with the company pages I manage. What I've found is that photos are the most effective for virality and engagement. The pictures can still be accompanied by text and links.
Check out some of these stats on Facebook photo engagement:
- Photo posts attract 104% more comments than the average post
- Photo posts accompanied with a link recieved 84% more clicks than just text & link posts
- Posts that include photos receive 120% more engagement than the average post
This proves the effectiveness of photos on Facebook. To read more stats, check out this infographic: The Impact of Photos on Facebook Engagement
Jun 11 Posted 1 year ago
Great points Suzanne totally agree! It is very important to promote your page across your various marketing channels to attract more traffic. Also as you mentioned engaging with your page followers is important to build a community and also for long term success. Thanks for reading!
Jun 10 Posted 1 year ago
Yes, you can easily tell those companies who have thought about their Facebook strategy and spend time each day on their Facebook page. It is easy to give up on it but persistence usually does bring results.
It is also important to promote your Facebook page across all marketing material to try and attract new Likes from your target market.
Also, the other thing I notice is that a lot of companies don't actually engage too much on their Facebook page. They are too busy promoting so a mix of both is important.