4 Tools for Generating Relevant and Engaging Content Ideas

Steven Shattuck VP of Marketing, Bloomerang

Posted on February 12th 2013

4 Tools for Generating Relevant and Engaging Content Ideas

ImageWe all know that creating great content isn’t easy. It’s hard enough to generate relevant topic ideas, let alone execute on them. Luckily, there are many online tools that can help you ideate quickly and effectively. Here are four free tools for generating relevant and engaging content ideas.

1. Google’s Keyword Tool

Google’s Keyword Tool will take a base keyword or keyword phrase and make suggestions for related keywords and long-tail phrases.

Since the tool gives you an idea of how competitive the phrase is, as well as an estimate of global and local monthly searches, you can make an educated decision on how well the content will perform.

Google's Keyword Tool

A Google account or @gmail.com address is needed to access the account, but a specific AdWords account or campaign is not required.

2. Quora

In addition to participating in the question/answer activity, Quora is a great site to data mine for content ideas. Topic questions make for excellent blog titles, and you can be sure that the content will be relevant since a real human is seeking the answer.


3. Übersuggest

Übersuggest operates similarly to Google’s Keyword Tool, with the addition of multiple nested layers per suggested keyword. Übersuggest first takes your base keyword and makes suggestions of phrases from every letter of the alphabet. Each suggestion can be unpacked for long-tail phrases.Übersuggest

4. Crowdsourcing

Crowdsourcing is perhaps the least labor-intensive method of generating content ideas, and perhaps the most full-proof in terms of relevancy. Ask your community to submit questions directly via email or social media, and create content that answers those questions. This approach lends itself particularly well to video. If you can personalize the content, the chances of it being shared by the original solicitor will increase.

Between these four tools, you should be able to generate dozens of blog titles and topics for downloadable content like white papers and eBooks. Once you’re ready to put pen to paper, check out our Guide to Enterprise Blog Post Optimization.



Steven Shattuck

VP of Marketing, Bloomerang

Steven Shattuck is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world.

See Full Profile >


Posted on February 12th 2013 at 5:47PM

I can honestly say I have never thought of a single one of these ideas. Brilliant post.

Posted on February 12th 2013 at 6:01PM


Kent Ong
Posted on February 13th 2013 at 1:26AM

Hi Steven, thanks for recommend the tool. I have a question. How about those article spinning software? How about this - SpinnerChief?

Posted on February 13th 2013 at 7:55PM

I would never, under any circumstances, recommend article spinning. Ever.

Kent Ong
Posted on February 13th 2013 at 11:41PM

But there are a lot of success case for those who use article spinning software.