April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Jan 13 Posted 3 years ago
Some interesting thoughts here. I actually found this post using the keyword "Social Media Monitoring" in the monitoring software I use, EvoApp MX.
To your point, social listening is a great way to find influencers in the space. When they post new content, I find myself on their blog commenting on the bottom using certain keywords and phrases that may lead one back to the website / company I represent. Since social is integrated with search, by me telling you that "social media business intelligence" goes beyond social media monitoring, someone could locate this comment by searching Google with the phrase "beyond social media monitoring".
This is how we gather many of our organic leads. I'll find the influencers using the listening tool, drill down to their content, leave a thoughtful message with my twitter handle at the bottom, and hope others find my answer compelling and want to learn more. Once they get to my twitter handle, they hopefully follow me if they find what I have to say interesting. Then there is a chance they follow the papertrail back to our company's website.
Social and SEO are so intertwined at this point that saying something on a blog or forum could trigger web activity by as early as the next morning. Oh the possibilities!
Thanks for the post,