5 Examples of Great Social Media Customer Service

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on June 2nd 2013

5 Examples of Great Social Media Customer Service

Unfortunately, no matter how hard you try, you can no longer run away from social media. It is, and will be for a very long time, a crucial part in marketing a business online and now part of customer service. Don’t know how to use social media effectively for customer service? Here are 5 great examples for you to follow.

1. Response Time

16 Brands Leading the Way with Exemplary Social Media Customer Service   Ignite Social Media

If a potential customer has asked you a question on social media, they expect a response within 24 hours (just like eMail) however, with social media being in real-time you need to react a lot faster. Some companies have literally, made their Facebook pages a complete customer service outlet. As you can see, a list of global companies take no more than 52 minutes to respond to a question on social media. As a small business, you may not be able to respond as quickly but this just shows that bringing immediacy to actions cannot be ignored.

2. Post Response Rate

To offer great customer service as a business, you should look at post response rate which is the amount of page posts by other that have a comment from your business.

Tescos, the world’s third largest retailer has a 79.20% post response rate on Facebook specifically. They may not have made the list above as one of the fastest responders but they believe in leaving the best first impression with a customer. Their initial posts take longer as they are information-rich and delivered by knowledgeable customer service individuals.

3. Acknowledgements of Positive Feedback

Kyle-Mastercard-CSIThe CSI (Customer Service Investigator) went undercover to see how some of the most well known businesses responded on social media. They looked at Visa and Mastercard. They posted a message on both social media accounts, asking a question. Results showed disappointment on Visa’s end, with no response whatsoever. When looking at Mastercard, they not only retweeted the question on Twitter with a reply, within 40 minutes, they actually had a current customer confirm their international use. This is a great way to show your potential customers that your current customers are happy with your services.

4. Be Prepared

When it comes to using social media as a customer service, you need to be prepared. Have a plan in place so that if someone does write a negative comment, you know how to handle it. Samsunglistened for 90 days before posting anything on their customer service Twitter handle. The quality and tone of responses indicate they clearly know who they’re talking with.

5. Be Available 24 Hours, 7 Days a Week

It can be difficult for small businesses to keep an eye on their social media interaction at all hours but the best thing to do is have alerts set up on your phone so that you can at least monitor what is being said. This will give you time to work out a reply and get back to your customer in a timely manner. As an extreme example, Microsoft’s Twitter account is active 24/7 to handle requests all day, every day as they recognise customer issues don’t always happen during business hours.

Be approachable on Social Media and use social networks as a way of offering your consumers great customer service.

Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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Posted on June 3rd 2013 at 3:39AM

Looking at response time in example one I think that it should be that the examples are in minutes and not in seconds as the author proposes. On top of the examples it says (d.h:m) which gives KLM a responsetime of 26 minutes and not 26 seconds. Something is wrong with the text or the examples.

Thanks for a great site!



Posted on June 3rd 2013 at 6:54AM

Social Media is going to remain one of the tools for customer service for a very long time.
"Customer Service" needs to be timely as said in the article. When you have great customer service along with strategies to engage users then its like icing on the cake. This article explains it with best examples.
Lastly, customers just doesn't want to be entertained, they want to be heard & responded to. Customer Service on Social Media - Respond to customer's every cheer & howls.

Posted on June 20th 2013 at 6:55PM

Warren, this is a great topic to talk about. As a consumer, I get frustrated when the companies' whose products I buy or want to buy, etc make it 'difficult' to contact them. Many people these days are busy working their own 9-5 and not available to go to stores or call at 'traditional' times. Moreover, who wants to?! We want brands to interact with us where we are already comfortable- e-mail, Facebook, Twitter, and now Pinterest too. Adding ease for customers is good customer service and as you talk about, response rates and acknowledgements go a long way in this medium. 


I just wrote an article on How 5 Businesses Are Using Pinterest Boards to Creatively Promote Their Products on Wishpond http://bit.ly/1488eGC and I discovered some brands who are doing a great job of engaging their customers on Pinterest- particularly #5- Nordstrom. Companies can learn a lot about how they respond to their customers and encourage discussions around their products. 

Warren Knight
Posted on June 21st 2013 at 8:08AM

I totally agree Shaylee, for companies that embrace the importance of engaging with their customer, will be the ones that grow significantly over the next few years.