5 LinkedIn Spring Cleaning Tips

Mark Lerner
Mark Lerner Director of Marketing, Oktopost

Posted on May 1st 2014

5 LinkedIn Spring Cleaning Tips
linkedin profile tips

Flickr @wikidave

Spring is here, pollen is in the air, and it’s time to roll up our sleeves and do that big cleaning we’ve been pushing off all year. This year, along with cleaning out that year’s worth of clothing you have never touched, it’s time to clean up your LinkedIn profile as well.

LinkedIn, more than any other social network, requires users to have a robust and updated profile at all times. It’s incredibly important to go through each section of your profile and make sure that they reflect your current professional description.

Prior to writing this post I was glancing at my own profile, which unfortunately I don’t do often enough, and realized how out of date it was. This prompted me to get to work cleaning it up.

Here are a few tips to follow when cleaning up your LinkedIn profile this spring:

Keep it up-to-date

This goes for each section of your LinkedIn profile, this includes your profile picture. Go through each section of your profile and make sure to include any new professional experience, projects or publications that you’ve contributed to.

Clean it up

There is nothing more embarrassing than a typo, incorrect date or grammatical error on your resume – why should your LinkedIn profile be any different? Take this time to go through every word in your profile to make sure it sounds as professional as possible. Remember, nowadays every potential employer will check your LinkedIn profile before even considering to hire you.

Leverage every section

I’ll admit it – there are several sections of my LinkedIn profile that I wasn’t utilizing for quite a while.

These include Publications and Projects.

Why wouldn’t you want to highlight specific successful initiatives that you have carried out? LinkedIn allows you to include “Projects” for each of the positions you have listed in your profile. Whether it be a campaign you managed, or an infographic you were instrumental in creating, this section is the perfect place to show case your skills.

If you are a content marketer, chances are that you have content published outside your own blog. Make sure to indicate all the publications you have had you content posted in. Whether you are a regular contributor or just a one-time guest poster, or maybe you authored an e-book, this section is the place to highlight your “digital footprint.”

Other sections that LinkedIn users often overlook are Patents, Certifications, and Volunteering and Causes.

Add skills

The skills section of your LinkedIn profile serves several purposes. Firstly, it allows you to showcase the variety of skills and talents you have. Secondly, it provides an opportunity for your network to endorse your listed skills. Make sure to be thorough when listing your skills, but don’t over sell yourself.

Include links

Your LinkedIn profile is not only a reflection of you; it is a reflection of your company. Since you have put effort into making an attractive profile, it’s important to give the reader the chance to click through to your company. Whether it be linking to your blog, company homepage or social channels, make sure to leverage your LinkedIn profile as a marketing tool for your company.

How do you go about cleaning up your LinkedIn profile? Leave your comments below!

The post '5 LinkedIn Spring Cleaning Tips' first appeared on the Oktopost Blog.

Mark Lerner

Mark Lerner

Director of Marketing, Oktopost

At Oktopost, Mark has helped the B2B social media marketing platform establish itself as the go-to platform for B2B marketers to generate leads and measure ROI. Mark is a marketing expert with years of experience in the world of startups and social media. He has a BA in Psychology from Boston University and an MBA from Florida Atlantic University. 

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