5 Pinterest Stats To Consider

GillPolard
Gillian Polard CEO/Founder, Green Rock Customer Connect

Posted on October 20th 2013

5 Pinterest Stats To Consider

I miss summer already but I’m trying not to dwell or be miserable. Especially because where I live we’re having a pretty fantastic October!

There is a silver lining though, one thing we all have to look forward to are the Holidays!!

Have you begun to plan your holiday season campaign yet? If not, don’t despair, there is still time.

Lets take a look at some interesting Pinterest stats to see if we can’t get inspired.

English: Red Pinterest logo

Why Pinterest?

1)Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic and Pinterest is the top converting social media site for “Top of the Funnel” advertising.

In other words Pinterest drives more traffic.  Which is of course what you ultimately want, people to go to your website to purchase whatever it is you’re selling.

2) Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.

I think that this stat really speaks for itself. Obviously if Pinners are spenders, then you’ll want to hang out with them.

3) 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.

So what this tells us is that people trust their Pinterest networks to recommend quality products. Having images that are repinned regularly potentially increases the level of trust in that product.

4) Pinterest generates 4x more revenue (per click) than Twitter and 27% more per click than Facebook. 

Pinterest is often referred to as a “top of the funnel” channel. It sends so much more traffic (new, potential customers) to your site and as such is a strong lead generator. Its “top of the funnel” qualities are what make it so attractive to online sellers.

And Finally

5) 80% of total pinterest pins are repins.

Which means the possibility of your images being repined it pretty darn high!

There you have it; 5 Pinterest stats to consider as you plan your holiday campaign, perhaps working a Pinterest plan into your social media strategy is a good idea this holiday season!

GillPolard

Gillian Polard

CEO/Founder, Green Rock Customer Connect

Founder of www.greenrockconnect.com, a small firm dedicated to helping small and medium sized businesses provide excellent customer service through social media and training sessions.

 

Gill’s background is sales and marketing and with over 15 years experience she has realized that the most important factor in any business is the customer.

Green Rock Connect nurtures those all-important relationships and cultivates strong bonds and loyalties whilst insuring that all of a customer’s concerns are answered.

 

Based on Vancouver Island, Gill loves to connect with business owners and help employers find easy and affordable ways to train their teams. 

You can connect with Gill on Twitter at @GillatGreenRock and on Facebook at www.facebook.com/GreenRockConnect.

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Comments

jenpicard
Posted on October 28th 2013 at 5:12PM

Love this! When I first joined my company, my boss was surprised that I wanted to beef up our Pinterest page - I think most people consider it a good place for B2C marketing, or for marketing a physical product of some sort - but many are hesitant to use it for a B2B SaaS company.

I recently found an infographic (and subsequently blogged about it: http://www.meltwater.com/social-media-blog/did-you-know-social-media-stats-for-2013/) that would probably be an arguement against using Pinterest for B2B marketing because it says that the most repinned pin is garlic cheesy bread, food is the top category, and Nordstrom is the most popular brand.

However, your stats show that Pinterest can drive qualified traffic that leads to conversions and sales - and I'd like to believe that includes B2B brands, too. Let me know if you can find any data that specifically addresses B2B - that would be awesome to have. Pinterest is not one of our top social channels (Facebook, LinkedIn and Twitter are), but it's a fantastic place to showcase our more visual content, like E-Books, Infographics, charts, etc - and that certainly does get repins, clicks, and conversions.