5 Post Types to Attract Fans to Your Facebook Page

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Vishal Pindoriya Sr. Marketing Analyst, Sendible

Posted on November 27th 2012

5 Post Types to Attract Fans to Your Facebook Page

Your Facebook Page is created, you are posting your promotions and trying to get likes and fans to build quickly, but your return is mediocre at best. What's wrong? More than likely, your posts stink.Image

 

Just because you think your post is going viral doesn't mean that it will garner any attention at all. To attract fans to your page you need to know what interests them, not you. You need to measure your reach and influence using a social media dashboard, otherwise the feedback you get will be incomplete and difficult to adjust to. There are 5 types of posts that will get more attention than any others and draw fans to your site.

Funny

Easily the most popular posts to the general population are the funny ones. Laughter is an action that instantly changes a person's mindset, even if only for a moment. It is an emotional and psychological response that encourages a good mood and positive feelings. If your viewers laugh at your post, you've got them hooked for a second at least. Take advantage of that.

Engaging

If the reader doesn't care about what you post, they won't look any further. Your offers and services will be lost on their attention. If they care, they will stay and read. Engaging posts can be a wide ranging subject, but the key is that they strike some emotional chord in the reader. That could be laughter, but it could also be compassion, sadness, concern, etc. Touch your reader's heart in some way if you want them to keep reading.

Controversial

Posting on controversial subjects should be entered into carefully. There is a difference between a controversial subject that causes anger and one that causes engagement. You want the latter, obviously. Make sure that any controversial posts are ambiguous enough to leave room for discussion and opinions without creating a war on your page. The right posts will get lots of attention and draw outsiders in.

Vital

There are things that people really want and need to know. Your job is to figure out what subjects will glue their eyes to your post and how you can relate them to your business or organization. For instance, if you have a page about collecting things and a new resource or idea comes around that would be vital information to collectors, being one of the first to share it can give you clout. Make sure that you are not just posting a link. Add some information or commentary that will drive interest even more.

Authoritative

Vital posts are intertwined with authoritative posts. The example above would be a good authoritative post as well, showing that when someone needs information on the subject you promote or cover that your page is THE place to find the information they need. Be an expert on whatever your page covers, and you will get readers.

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Vishal Pindoriya

Sr. Marketing Analyst, Sendible

Sendible is an online marketing service for businesses and marketers to promote, grow and track their brands through the use of Social Media, Email and SMS messaging. Sendible is the easiest way to grow and build your brand online and is a one-stop-shop for all your marketing needs.

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Comments

Kent Ong
Posted on November 28th 2012 at 3:52AM

There are a lot of blogs recommend the same thing you advice. My question is, how to differentiate our posts compared to others? If there is no differentiation, our posts will not go viral.

David Nikolic
Posted on April 11th 2013 at 10:14AM

I do mean the same Kent, Vishal could have come up with new stuffs relating to social media but he posted the same thing what others are doing since FB born.

 
Posted on January 30th 2013 at 11:57AM

Amazing post Pindoriya. Doctors using facebook to market their services can adopt this tips.

 

Erick Kinuthia

Team MDwebpro.com

internetdoctor
Posted on May 15th 2013 at 1:30PM

Vishal,

Do you hvae any stastical data back this up?  For instance, is there one that is superior to the other? Can one or the other be overused?  Is there a combintation that seems to be more effective than the other?

Thanks.

paspani
Posted on December 14th 2013 at 10:51AM

not really.