5 Powerful Ways to Boost Your Brand's Social Media Presence

Sofie De Beule
Sofie De Beule Community Manager, Engagor

Posted on December 5th 2013

5 Powerful Ways to Boost Your Brand's Social Media Presence

Social media boom

Making your social channel a lively and vibrant community, isn't such an easy task. It’s great you read best practices from other brands, but just copying these is not enough to stand out from your competition.

Doing good on social media won’t be enough to grow your audience and level of engagement. Let me put it his way: if you play by the rules, ROI won't be the logical next step.

Not to worry though: we give you 5 powerful ways to boost your social media presence. They will guide you to find your own 'social media flow'.

1. Provoke engagement

Social media requires a brand to be social. Using it as your megaphone for one-way communication won't work. If you want to keep your audience interested, fill your feed with a mix of different content and include interactivity on a continuous base. Examples like caption contests, surveys and questions will improve social engagement.

“My brand operates in a serious/boring industry” is not an excuse. Even insurance companies can find ways to engage with their audience.

Allstate Insurance

2. Be human (so is your audience!)

Consumers join social media to follow people, not brands. That is why you should give your social media channels a personal touch. This will make your brand much more authentic.

In an age where consumer empowerment is is all the rage, your real identity is only a Google search away. So it’s definitely not a good idea to pretend to be something you’re not.

Brands tend to underestimate the value of being human, while the power of social media lies in being close to your audience.

3. Don't be afraid to add some 'fun'

Running a company is always serious business, but this should not necessarily be reflected in your social media channels. Social media offers you the perfect opportunity to add a 'fun factor' to your business, no matter what industry you're in.

Being witty helps you connect with the community, and can make people fall in love even with the most unsexy brands.

Microsoft page

4. Support charities people care about

Brands are important cultural influencers. The devastating event on the Philippines proves it again: social media is the perfect channel to support a good cause. Show support for what consumers care about, without focussing too much on your own brand.

Merely encouraging sales on your social channels is a big no-go! Try connecting with your audience in an emotional way and take a break from promoting your own brand every now and then.

Showing your audience you truly care about something, is also a good way to nourish customer engagement.

IKEA

5. Get out of your comfort zone

One final way of boosting customer engagement is by stepping out of your comfort zone. Explore new ideas and new territory people wouldn’t normally associate with your company. This will definitely give people something to talk about! Oreo once again sets the example.

Oreo

 

This post originally appeared on the Engagor blog.

Sofie De Beule

Sofie De Beule

Community Manager, Engagor

Sofie De Beule is Community Manager at Engagor, an all-in-one social media management tool for companies that want to monitor and manage their online presence. Sofie is a Thought Leader and Brand Advocate specializing in social media marketing and CRM. 

Feel free to start a conversation with her via Twitter @SofieDBeule

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Comments

#3 - visuals, infographics and animated videos can definitely add fun to your social media profile. And luckily with so many graphic design and animated production agencies it becomes affordable not only for big corporations but even for small businesses and start-ups!

Hi Alexandra! I completely agree with you, thank you for your comment. It's definitely not only about taking the adding 'fun' part literally by implementing a witty tone of voice. Upgrading your visual content to the next level counts too. It's basically about making it fun and interactive for people to discover your content. You don't have to bring a lot of means about to have your brand stand out visually and add humor to your content.

Good post on boosting the brands over social media. Social Media is turning into business and we may have to keep our stratgies and focus towards social media platforms.