5 Reasons to Hire a Digital Marketing Consultant

Robyn Ackerman
Robyn Ackerman President, Pop Digital Marketing

Posted on June 18th 2014

5 Reasons to Hire a Digital Marketing Consultant

You may have your own in-house team of talented marketers, or you perhaps you are on the fence about hiring a full-time employee to take on your marketing needs.  Regardless of where your company stands with it's marketing strategies, your business can always benefit by bringing in a digital marketing consultant.

Below are 5 key reasons you should consider hiring a marketing consultant:

5 reasons to hire a marketing consultant

1. Digital Marketing Consultants stay on top of the latest trends in the marketing world.

A digital marketing consultant NEEDS to know exactly what the newest and greatest strategies are in order to stay in business themselves. Consultants make sure to continuously educate themselves by attending webinars, expos, conferences and networking events. The greatest part is that the consultant does this all at his/her own expense, not on your company's dime.

2. Digital Marketing Consultants have great insight from working with other companies and multiple industries.

This is one of the most motivating reasons, if not- the most important reason to hire a consultant.  A successful digital marketing strategist or consultant works with an array of clients.  When a specific campaign is successful with one client, the consultant will likely implement it with all other clients where deemed appropriate. Consultants will also use his/her positive experiences with other business's marketing platforms (pros/cons of email platforms, tracking software, lead generation systems etc.) to bring to your company as recommendations.  It is this type of constant exposure to other options that sets a consultant apart from a full time employee.

3. Digital Marketing Consultants give you what you pay for... and then some.

Unlike a full-time employee, a consultant only gets paid for actual work produced. Great consultants work hard until the job, campaign or project is complete, which in most instances means quicker turn around time.  Consultants also have great resources of marketing experts. Need a web developer? Looking for a graphic designer? Marketing Consultants likely have a plethora of names to refer.

4. Digital Marketing Consultants have a fresh take on your company.

Let's face it, things get stale. Even the greatest content developers hit a wall at some point.  Bringing in a consultant will also bring in fresh ideas.  Digital Marketing Consultants also often pick up on areas that can be improved that have been a part of the strategy for so long, no one else even gave it a second thought. A consultant can also work as an additional asset to your marketing team.  Many companies are confined by time and resources.  It can never hurt to bring on an expert to help loosen those restraints on the team.

5. Digital Marketing Consultants can connect you to other clients.

Building your network also builds your company. Many inbound marketing strategists/consultants will connect clients to cross-promote events, guest blog for one another, send targeted emails to segregated lists and feature each other's products on social media.  This is a great way to expand customer reach and gain greater exposure.

 

Robyn Ackerman

Robyn Ackerman

President, Pop Digital Marketing

Robyn Ackerman is the president of Pop Digital Marketing (www.PopDigitalMarketing.com), a company devoted to enabling businesses to learn, understand and implement best practice strategies in reaching their target market! Robyn loves working in digital strategy, content development, social media, online marketing, branding and website development. She prides herself on her ability to consult and teach marketing professionals and CEO's how to leverage the web and market their own company! Robyn has presented at many professional group networking events, functions and company training's on all areas of Digital Marketing. Her biggest passions are spending valuable time with her growing family which includes her husband, two daughters and son.

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