Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
5 Rules about Using Web Images in your Blog
Posted on November 22nd 2012
A quick scan of Google Images and there it is: the perfect photo to illustrate your best blog post ever. Right click… Save as… Upload and voilà: your post is ready to publish.
But that’s not the way intellectual property laws work. In almost every case, pictures found on the Internet (like songs and videos) cannot be used without the express permission of those who hold copyright.
To avoid a copyright infringement lawsuit, remember these five rules:
1. “Freely available” doesn’t mean free:
“Yes, the image is on Google Images. Yes, it would be easy to cut and paste and it fits with the topic of your post. But, just because it is on Google images, doesn’t mean it is free game.” (Looper Reed & McGraw)
2. Don’t see a copyright symbol? Doesn’t matter:
“It is not necessary to obtain a copyright registration for the protection to exist nor is it necessary to use a © or other copyright notice for a work to be protected by copyright. Copyright protection exists from the moment a tangible work, such as text, music, drawings, photographs, and other types of works, is created.” (Mintz Levin)
3. Without a license you’re not really “sharing.” Just taking:
“There is also not an ‘implied license’ to use copyrighted material because it appears somewhere on the Internet. Much of what is on the Internet is being ‘shared’ with the copyright owner’s permission through social media sites such as YouTube, Facebook and Twitter.” (Michelle Sherman)
4. Think it’s “fair use”? Think twice:
“[Copyright] Myth 3: I can avoid copyright infringement liability by simply giving credit to the copyright owner. No, you cannot. That strategy may help with avoiding or mitigating liability predicated on trademark infringement based on the potential confusion of consumers related to the use of another’s trademark, but that strategy is ineffective when faced with a copyright infringement claim.” (Mintz Levin)
5. Bottom line - a license is almost always cheaper than a lawsuit:
“The court determined that, had Dream Communications properly licensed the photo, it would have paid just under $8,000 in licensing fees. Finding that Dream Communications was liable for willful copyright infringement, the court awarded Pacific Stock statutory damages of $45,000 plus almost $7,000 in attorney fees and costs.” (Miller Canfield)
So what’s a blogger to do?
The final word, from Travis Crabtree:
“Don’t assume photos are free. If you have any doubt, just ask. Just as important, keep that email as proof. Even if technically you did not get permission from the right person, you will show you made a good faith effort and avoid any willful infringement finding which can make you liable for statutory penalties and attorneys’ fees.”
- The Law of Using Images from the Web on Your Blog - Looper Reed & McGraw, P.C.
- Copyright Advisory: A Fairly Confusing Copyright Doctrine - Mintz Levin
- Just Because You Can Copy It Does Not Mean That You May Copy It - Mintz Levin
- Posting Copyrighted Image Has Consequences - Miller Canfield
- Do Not Mistake Internet Sharing With Having A Copyright License - Michelle Sherman
- What to Do If You Are Caught Violating Someone’s Copyright - Lawyers.com
- Google Search Results Will Reflect Repeated Copyright Infringement - Mintz Levin