5 Tips for a Better Twitter Hashtag [INFOGRAPHIC]

taylorclark
Taylor Clark Marketing Director, TaylorClark.co

Posted on August 27th 2013

5 Tips for a Better Twitter Hashtag [INFOGRAPHIC]

If you read my blog regularly, you’ll find that I am not a fan of hashtag abuse.  Over the past month, I have been experimenting with Twitter in my spare time with an overall goal to increase traffic to my blog.  In that process, I’ve done a lot of reading and even more following in attempt to learn from those who are successful marketing on Twitter.  Twitter hashtags can be an incredibly useful tool, and after reading Twitter’s latest blog share on how to choose a Twitter Hashtag, I figured I would share my list of tips on how to improve your Twitter hashtags.

Only Use Existing Twitter Hashtags to Add to The Conversation

You really, really don’t want to be that guy who jumps in on a Twitter hashtag that has absolutely nothing to do with his message.  If you want to join in on an existing hashtag, make sure what your about to say is relevant and will engage people.  If you decide that your Pretzel fan club needs to advertise, I would suggest not doing so on a hashtag commemorating a fallen celebrity.  Use relevant hashtags as a chance to gain exposure and share your expertise, not a chance for blatant and shameless self promotion.

Make Your Twitter Hashtag Easy to Understand

If people can’t understand what your Twitter hashtag means, they probably aren’t going to use it.  Be outright when creating or using a hashtag, and make sure that people know what message you’re trying to convey.  Avoid the use of vague language or “insiders only” commentary.  If you’re Twitter hashtag is a term relevant to your specific industry, there’s a strong chance that the only people who will understand it is your competition and not your customer base.

Consider Using Promoted Products

If your Twitter hashtag is being created for the purpose of product promotion, despite your reservations, it may be time to shell out some cash to get a trend going.  If you’re using a hashtag to promote your brand, without paid promotion, there’s a very strong chance that nobody is going to find out about the hashtag.  Unless your hashtag is pure viral genius, your most likely only going to reach out to your existing followers and it’s unlikely your Twitter hashtag will make it any further than that.  With paid promotion, you will expose your hashtag and trend to a wider audience, increasing your reach.

Use Your Twitter Hashtag in All of Your Marketing Mediums

If you really want your Twitter hashtag to take off, you need to make sure you’re using it across multiple marketing channels.  If you’re running TV ads, throw the hashtag in them.  Additional media promotion will allow your hashtag to gain momentum outside of Twitter and will expose the message to people who are not a part of your existing fan base.  If you combine paid promotion with exposure on multiple media channels, you have a much higher chance of increasing the total reach of your hashtag campaign.

Choosing a Twitter Hashtag

Choosing a Twitter Hashtag

Have you used a Twitter hashtag to promote your brand?  What did you do to amplify your exposure and increase your following?  Share your thoughts by leaving a comment!

 

taylorclark

Taylor Clark

Marketing Director, TaylorClark.co

My name is Taylor Clark and I am a blogger, internet marketer and web designer living in Baton Rouge, LA.  I work as an independent contractor and consultant and have worked with businesses ranging from start-ups to Fortune 50 companies to develop consistent branding, improve their online image and expand their company presence online through social media and internet marketing.

The purpose of this blog is to share the knowledge that I gain on a daily basis through my experiences working in the marketing industry.  In addition to product reviews, you will find articles on social media, internet marketing, blogging, website design and search engine optimization.  Occasionally, you will find some personal articles and/or random non-sense in a section I like to refer to as The Horde.

I started this blog to spread knowledge.  When I first started working as a web designer, I found it difficult to find valuable information that would make my job easier.  The goal of this blog and every article that I publish is to assist people in growing and understanding their business online.  With that said, many of the articles you will find are geared towards small businesses and entrepreneurs.

In addition to my independent contract work, I also work full time as the Marketing Director for The Presley Group, a retirement planning firm.

Taylor Clark's Internet Marketing & Social Media Blog

Taylor Clark on Google+

See Full Profile >

Comments

Cara Tarbaj
Posted on August 27th 2013 at 6:38PM

Hi Taylor, 

Nice infographic, it's great for beginners. I love the simplicity and the ease involved with deciding whether or not to use hashtags. 

The tip about being clear and concise with hashtags is really important if you're wanting it to go viral. I've seen so many hashtags from businesses that I can't make out without staring at them for 10 seconds. 

When it comes to getting more followers on Twitter, there are numerous things you can do. Personally, I think follow-gated contests are great for getting legitimate leads (as long as you feature something related to your product/service as the prize).

Check out this infographic we compiled over at Wishpond: [Infographic] The Top 7 Tips to Get More Followers on Twitter.

Cheers!

 

taylorclark
Posted on August 28th 2013 at 11:30AM

Thanks for commenting Cara!

alexyae
Posted on August 27th 2013 at 6:39PM

Perfect! Just what I needed.

taylorclark
Posted on August 28th 2013 at 11:31AM

Glad you enjoyed it Alex.

RadkoAleks
Posted on August 27th 2013 at 8:07PM

Very simple and informative post. I remember when I first started with Twitter I did know nothing about hashtags and was wondering why other users are using all this sign all the time. Soon after I realized what is all about and yes Twitter has become more useful to me. So good work Taylor. This post put me back in my memories and I'm sure it'll be useful to many users.  

taylorclark
Posted on August 28th 2013 at 11:30AM

Thanks Radko!  I'm glad you enjoyed it.  Since I recently started focusing all of my attention on Twitter (just plain tired of Facebook) I found it fitting to get back to the basics.

elheebo
Posted on August 28th 2013 at 6:47AM

Interesting & helpful post, Taylor. I have to be nit picker here and say that your accompanying visual is a flow chart and not an infographic. From Wikipedia: "infographics are graphic visual representations ofinformationdata or knowledge intended to present complex information quickly and clearly"

keep up the good work!

taylorclark
Posted on August 28th 2013 at 7:25PM

Thanks for the comment Chris, fortunately, SocialMediaToday.com's admins classified the post under "Infographics," whereas I had it classified under "social media" on my own blog which is where the article was pulled from.

Either way, glad you enjoyed the post!

Jeff Bullas
Posted on August 28th 2013 at 7:35PM

Wow Chris... "nit picker" is a bit of an understatement, dont ya think?  According to Google:  "a visual image such as a chart or diagram used to represent information or data."

Don't you think the word "infographic," which is most likely derived from the words Information and Graphic are combined together as "infographic" to cover any INFORMATIVE GRAPHIC?


Some people...