By now, just about every marketer is already on Twitter, or at least aware that it's a fairly important means of getting the word out about their products. But who has time for all of that? This is where the importance of tools comes into play. The following are five of my absolute favorite Twitter tools to save you time and energy, and let you get back to running your business.
I truly can't sing the praises of Tweepi enough. If you're looking for easy ways to find more followers who actually share your interests, give it a shot. Everyone wants to increase their following, but there's no use in gaining 2000 new followers if only ten of them are even interested in romance novels. Catch my drift? Tweepi lets you follow the followers of any account (i.e., Mashable, The New York Times) in order to cultivate a following of similarly inclined accounts. Tweepi has a free version, and allows you to efficiently follow and unfollow users.
UnTweeps lets you improve your following-to-followers ratio (i.e., I'm following 1500 people, and 2000 people are following me) with minimal effort. It simply auto-unfollows any account that hasn't tweeted in x amount of days. This way, you're only following accounts that are actually active, and likely to engage with you, and your ratio will get smaller (larger? Well, you know what I mean). Bonus tip: save time and energy by using the Check All
broswer extension on Chrome when you select accounts to unfollow.
Buffer is a browser extension that lets you share links with almost zero effort. I have it installed to Chrome, and use it all the time. My favorite feature about Buffer is that it lets you queue up your posts—I can line up, say, six cool links to share, and it will post them automatically throughout the day. You can customize the time it will go out, or you can stick with their suggested times. Buffer ensures that your followers won't be spammed with a billion tweets over the course of two minutes.
This one is more about driving social engagement for your content, such as your website or blog posts. It allows you to create a custom, pre-written tweet for people to share, and lets them tweet it to their own followers with the touch of a button. Click to Tweet is an easy way to encourage your readers to share with their friends and followers.
Twubs lets you track a hashtag, making twitter parties and tracking any topic you like that much simpler. Let's say you're creating a campaign around #booktitle. I can claim #booktitle in Twubs, track its mentions, and even pair it with an image. This can help you keep track of important leads and mentions, and monitor the effectiveness of your hashtag campaigns. Alternately, if you're interested in #LitChat or other such broad discussions, Twubs is a great option to help you join in twitter conversations.