How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

5 Ways to Brand Yourself With Blogging

ImageBlogging and branding go hand in hand like few other things online. You might say that to blog is to brand your business, or that branding online is blogging online. That’s how connected these two Internet business concepts are.

Obviously, it hasn’t always been that way. What changed?

In essence, the Internet is constantly changing. Every time a new website is built, the Internet changes. Every time Google updates its algorithms, the Internet changes. Every time someone new conducts a search or uses social media, the Internet changes. But what’s that got to do with blogging, or branding?

Branding is the act of positioning your business, service, products, or brand in front of potential customers so that they recognize it the next time they see it. There’s no more perfect tool for that than your blog. Here are 5 ways to brand your business and its products and services through your blog.

  1. Daily authority posting – Write great blog posts that grab people’s attention and makes you a recognized expert.
  2. Share your posts on Facebook and Twitter – Push your content out to pull your clients in.
  3. Use videos effectively - Videos are powerful marketing tools. Create great videos, post them on YouTube, and embed them on your blog.
  4. Get subscribers for your newsletter - By capturing subscribers for your newsletter you create a warm contact list that you can market to any time.
  5. Practice Google Authorship – Using Authorship markup code, you can make your name a recognized authority in your niche on Google+ and through other online channels.

Branding and blogging go hand in hand. If you do it right.

Join The Conversation

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...