5 Ways to Incorporate Visuals into Your Social Media for More Clicks, Hits, Oohs and Aahs

Tomeeka Farrington
Tomeeka Farrington Principal, Spotlight Communications

Posted on May 22nd 2013

5 Ways to Incorporate Visuals into Your Social Media for More Clicks, Hits, Oohs and Aahs

As more of us engage with social media via smartphones, we’re discovering that taking a picture “on-the-go” with a high-resolution phone is much easier than typing out a status update on a tiny keyboard. Did you know that visuals are processed 60,000 times faster than text? Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined. So here are five ways to help you incorporate visuals into your social media for more clicks, hits, oohs and aahs!

1.     Visually Post on Behalf of the Face of Your Brand

Think about Apple’s apple, Geico’s gecko and Spotlight’s Roxie. Does your company or blog have an identity or mascot who is the face of your brand? If not, now may be the time to create one.  Try to come up with an image that corresponds to your brand’s identity, whether it is funny, quirky or 4-legged (like ours). Get started by adding the image to the top of every post you make, effectively branding your company across the board and giving a virtual face to your next post.

 2.     Show and Tell it!

Did you know that 44% of respondents are more likely to engage with brands if they post pictures than any other media? So, whenever possible, use visuals to share your message.  If you want to get additional mileage out of the photos you share on your social sites then try adding text to your images. Use captions and descriptions, keywords and #hashtags, or your website URL, so users have a place to go to find additional information.



3.     Turn Ho-hum Numbers and Statistics into Beautiful Graphs and Infographics

To the average person, reading number after number can be daunting. One simple way to protect against number overload is to create a visual graph, and a great source for creating these visual graphs is the site Infogr.am. The site offers a bevvy of different chart styles and colors to choose from, and with the new Pro version you can download your finished chart as a PNG. Another great way to bring life to factual information is via infographics. Check out Piktochart for hundreds of downloadable templates. 

Source: Visual.ly

Source: Piktochart


4.     Short on Time? Make a Vine Video in 6 Seconds or Less

Heard of Vine? The Vine app is a tool that can be used to create a 6-second video that you can share with your audience using Twitter, Facebook, and via your website or blog. Our attention spans online are incredibly short, and they’re only getting shorter, so six seconds works perfectly for Vine fans.  Keep in mind that with vine, companies have the ability to capture and share life in motion. If used correctly, this 6-second video app can be highly effective for promoting and enhancing your company’s social media presence. 

5.     Try SlideShare, It’s Like YouTube for Slides

SlideShare is just like YouTube, but for your slides! You can use it to upload files as PowerPoint’s, PDF’s, Keynotes or Open Office presentations. Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites. Use SlideShare to demonstrate your expertise through visual presentations, encourage people to register to view your upcoming presentations, increase your SEO, and for lead generation. 

What visuals do you add to your social posts? Let us know in the comments below. 

Tomeeka Farrington

Tomeeka Farrington

Principal, Spotlight Communications

Tomeeka Far­ring­ton is prin­ci­pal & founder of Spot­light Com­mu­ni­ca­tions. She has been hailed by The Boston Her­ald as “Boston’s Pub­lic Rela­tions Princess,” awarded the Boston Busi­ness Journal’s pres­ti­gious “40 under 40” award and she was named one of “30 Extra­or­di­nary Bosto­ni­ans” by the Boston Event Guide. Tomeeka fre­quently speaks to groups which have included the fol­low­ing: the Depart­ment of Health and Human Ser­vices; Har­vard Uni­ver­sity; the Boston Globe; Hub­Spot; the Ad Club Foun­da­tion; Boston Col­lege; Bran­deis Uni­ver­sity; Tufts Uni­ver­sity; the Mass Bar Asso­ci­a­tion; and UMass Boston.

As prin­ci­pal, Tomeeka spends much of her time trav­el­ing and edu­cat­ing orga­ni­za­tions how to use social media mar­ket­ing tools to help grow their busi­ness. She has launched sev­eral inno­v­a­tive social media cam­paigns for Spotlight’s clients, includ­ing the Mass­a­chu­setts Depart­ment of Trans­porta­tion Aero­nau­tics, Depart­ment of Health and Human Ser­vices Mater­nal and Child Health Bureau, in Wash­ing­ton, DC and the Prostate Health Edu­ca­tion Net­work (PHEN).

Tomeeka is a 2006 grad­u­ate of the UMass Boston Emerg­ing Lead­ers Pro­gram (ELP), and was appointed by Gov­er­nor Deval Patrick to the Board of the Mass­a­chu­setts Children’s Trust Fund. She holds a Bach­e­lor of Arts degree in Com­mu­ni­ca­tions from Boston Col­lege, and a Mas­ter of Arts in Broad­cast Jour­nal­ism and Pub­lic Affairs from Amer­i­can Uni­ver­sity in Wash­ing­ton D.C.

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Posted on May 22nd 2013 at 9:25AM

Hi Tomeeka - some great examples here. So much more helpful when there are visual examples... case and point! Just a quick question - are you able to share the source for the various stats you use? 44% more likely to engage with brands... 94% more views etc. Thanks!


Tomeeka Farrington
Posted on May 24th 2013 at 9:24AM

Hi Lucinda, 

It's great to hear from you.

That's a great question!

This Fast Company article is a great resource that will go more in-depth about how people engage on social media platforms: http://www.fastcompany.com/3000794/rise-visual-social-media 

Also, here is another great resource from Heidi Cohen which states the benefits of visual content: http://heidicohen.com/5-facts-prove-visual-content-is-a-guaranteed-winner/

I hope that you find both of these to be very helpful sources.

Thanks so much for reading our post! 


Spook SEO
Posted on January 29th 2014 at 12:51AM

Your meaning the inforgraphics and instructographics?