5 Ways to Make Websites More Social

Mac Ocampo
Mac Ocampo Social Media Manager, 4Community

Posted on February 4th 2012

5 Ways to Make Websites More Social

Making websites is pretty easy. You buy a domain. Pick a template on WordPress or any CMS platform of your choice. Throw some content and images. Get it live and SEO’d.

Making it social-friendly is another story.

As the world becomes more social every day, you have to make your site more open and mobile. The salesman approach to social platforms and eCommerce websites is passe already. Users nowadays look closely if it has a dash of social to it, which means you need to use a personal approach to turn a user into a customer. We all know that almost every company is already on Facebook and Twitter, but if you’re a start-up, how do you make users flock to your landing page and increase sign-ups? The success of a social platform doesn’t lie on the number of sign-ups but how many people are using it. Pinterest, Instagram, and Codecademy have done it right. Can you?

Here are 5 tips on how to make your websites more social-friendly:

1.) Quick Start!

Ever wonder why Pinterest grew fast? Its landing page features two options – you can either login using Facebook or via Twitter. Always keep in mind that users don’t like waiting, whenever they go online the first thing that they’ll do is check their emails or login to Facebook. So why ask a user to place his username and password if you enable him to login via Facebook? It’s a smart move by Pinterest. That’s why it raked 11 million unique visitors in December.



2.) Know How to Push Their Buttons

We all know that content is king, but some people would rather watch videos and great photos on their monitor. The Social Web is obviously text-flooded nowadays, which is why Pinterest has been the sailing on a different tide – visuals. Pinterest offers an escape from the usual social media activity of Retweets and Likes. The “Pinboard” has been the game-changer, it enables users to pin their favorite images from other boards. Let people share their pictures easily, and they will share your site as well. And with smartphones making photo-sharing instant, Pinterest is on its way up.

3.) Establish An Easy-To-Use UI

Avoid flash-heavy landing pages and use a slider instead if you want to showcase images. This will make the UI smoother and easy to navigate. Instagram is a fine example of this practice, which is why big brands are using the platform for their marketing campaigns. If you intend to make a mobile website, always ascertain that it will look good in all mobile platforms. Remember that mobile websites is not a “one-size-fits-all” thing. We now live in a world of instant, where most users today will access your site using a smartphone or a mobile device, it’s a must to maintain a steady look for the UI for both Android and iOS users. It wouldn’t hurt to offer users a free app, too!

4.) Encourage Collaboration



Codecademy is all about collaboration. Its landing page reads ” Codecademy is the easiest way to learn how to code. It’s interactive, fun, and you can do it with your friends.” Coding is the new language of this generation. However, there are some gaps between marketers and developers in terms of engineering that has yet to be bridged. With Codecademy’s initiative, everyone can learn the basics of coding. The architect (marketer) should know how the engineer (developer/designer) makes it work. And we all know that the most successful social networks promotes collaboration. Come up with a CTA on the landing page on how your social platform will encourage certain individuals to work on collaborative endeavors. Let people know that they are on the same page!

5.) Free is The New Medium

Learn from Facebook’s landing page: “It’s free and always will be.” The term “FREE” is a Call-To-Action per se. When people know something’s free, they’ll bite and try it. The challenge here is how you’ll make people stay on your site and keep them biting. Maintenance is always key, if you make your platform addictive enough then people will stay.

Mac Ocampo

Mac Ocampo

Social Media Manager, 4Community

"Mac here. I used to be a shy boy but social media changed it all. I handle social media campaigns and manage social CRM for clients."

Mac believes that human emotion is an invaluable asset that fuels communities. 

 

See Full Profile >

Comments

David Amerland
Posted on February 7th 2012 at 12:03PM

Mac love how you left the largest challenge last. Free is a trend on the web which started the moment the internet did. The challenge is now to find ways to monetize FREE successfully. Nice work!

Mac Ocampo
Posted on February 7th 2012 at 12:51PM

Thanks, David. I think the challenge here is how to leverage "FREE" so users are enticed/compelled to avail of a "freemium" service/product. 

lovelove
Posted on February 9th 2012 at 10:17PM

When I went on Pinterest for the first time and was able to login easily and quick with my Twitter account, I was happy. I have sooooo many accounts and I am kind of a security freak so my passwords and usernames are not always the easiest to remember. I just loved it really. You are so right about that aspect and it didn't even cross my mind. great article too.