Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
6 Steps to a Small Business Social Media Strategy
Posted on December 1st 2012
One billion people actively use Facebook each month. Twitter boasts 500 million users. Seventy-two hours of video are uploaded to YouTube every minute. Sixty-two percent of adults worldwide now use social media.
Because your customers or clients are using social media daily, communicating and marketing on social platforms is no longer a luxury. It’s a necessity.
6 Steps to Create A Small Business Social Media Strategy
- The first step to developing a strategy is to define your goals. Consider your overall business and marketing goals. Which of these translates to social media marketing? Create both quantitative and qualitative goals. For example, you may want to “generate six leads per month from social media,” “increase website traffic from Facebook 30%,” or “increase brand awareness.”
- The second step is to choose the platforms that fit. It’s obvious thatFacebook and Twitter are rocking social media, but if your product or service is visual, you may consider Pinterest or Instagram.
- The third step is to plan both content categories and content types. If you are a PR Consultant, for example, your content categories might include PR tips for small businesses, stories of how big companies handle PR crises in the media, client successes, and “behind the scenes” sneak peeks.
Your content types might include links (to your own blog and outside websites, too), infographics, videos of yourself explaining a hot PR topic, or podcasts interviewing happy clients. Your content types may vary by social media platform, as some are more conducive to certain types of content than others.
- The fourth step is to determine the posting frequency for each social media platform. Do research for the platforms of interest. Create a plan for how often you will post.
- The fifth step is to create an editorial calendar. I suggest creating your own in Microsoft Excel (or Numbers for Mac). You can setup the spreadsheet in a way that makes sense for you. Plan a month in advance, and map out when and what you will post each day on which platforms. This will hold you accountable and help you spend less time on a daily basis, as the work is mapped out for you in advance.
- The sixth step is to determine who will execute the strategy daily. Do you have time to manage your company’s social media presence in a way that will achieve the goals set? If not, you may need to hire a social media manager.
Did I miss anything? Don't be shy! Leave a comment below or send me a tweet @StephanieWinans.
Photo credit: plffft on Flickr via Creative Commons