Nov 20 Posted 2 years ago
To cut through all ads and being sold to, I think its more important that your video have that "real life" feeling to it. I believe a video just taken with an iphone and looks more off script engages visitors more. This is proven on YouTube everyday with people uploading real-life moments and then seeing the thousands of hits that follow.
Companies need to do a better job at using their brand ambrassdors to sell their products. So instead of handing over $500K to an agency to run a Youtube campagin and create a couple spots, run a contest that has your customers uploading videos of them using the product. This has way more impact then the agency campaign and you kept a chunk of money in your pocket to repurpose to other marketing channels.
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