60+ Content Curation Tools

PamDyer
Pam Dyer Marketing Director, SolutionsIQ

Posted on July 30th 2013

60+ Content Curation Tools

Find and manage quality content to share with your audience, build relationships, and improve your social media branding.

social media content curation toolsGetting and retaining the attention of customers in a meaningful way is essential. Part of a good one-to-many content marketing strategy, content curation is the art of continually finding, grouping, organizing, and sharing the best and most relevant content with your brand's audience. Good content curation consists of sifting through the fire hose of online information and being very selective, with a laser focus on your brand message -- this helps you become a thought leader in your industry/category and a trusted resource.

Good content curation doesn't consist of simply regurgitating content that others have published. Your brand story-telling must include a human element in the form of personalizing the information and making it compelling to your social media followers. Successful programs provide context and communicate it in a transparent fashion, enabling you to amplify your brand message and create passionate subscribers. This graphic from Socialbites illustrates the process of content curation:

The content creation process

Features of good content curation tools

Good content creation tools help you save time and increase productivity. They streamline the process of:

  • Coming up with content ideas on a consistent basis
  • Organizing and executing content promotion
  • Identifying link prospects
  • Tracking your results

These content curation tools will help you establish your brand as an authoritative voice and go-to resource for your audience

List.ly content curationHere's a demonstration of the power of content curation using List.ly, a crowdsourcing community that enables users to build lists and add items to other members’ lists. The platform helps brand publishers engage readers with continuously evolving viral lists that can be embedded in their sites and those of their audience. Pretty cool, eh?

The gallery below by Shirley Williams of Social Media Pearls contains a great collection of tools to discover, manage, and share digital content. Content Discovery, Curation Tools and Sites

PamDyer

Pam Dyer

Marketing Director, SolutionsIQ

Pam Dyer is an integrated marketing executive dedicated to helping companies grow via innovative branding and audience engagement programs. She delivers results by leading teams to create forward-looking strategies and translate them into measurable tactics, iterating as needed to achieve corporate goals. She is a big-picture thinker and relationship-builder who thrives in environments where collaboration is embraced. Pam has a passion for achieving business results through supporting people, growing teams, and sharing success.

Pam authors an award-winning blog, Pamorama which helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. She has educated thousands of people about how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks. Pam has a global footprint and routinely receive questions and comments from her audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates.

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Comments

michaelgerard
Posted on August 20th 2013 at 12:50AM

Thanks for including Curata in your list of content curation tools Pam!  FYI for your audience. . here's a fun to read eBook on how to execute and optimize content curation:  How to Feed the Content Beast (http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/)