7 Deadly Social Media Posting Sins You Need To Avoid

Posted on June 24th 2012

7 Deadly Social Media Posting Sins You Need To Avoid

A lot of businesses are posting day after day, with absolutely no idea that they are publishing the worst kinds of posts on their social pages. These posts make people cringe, drive fans away or worse – they bore people to death.

If your business is guilty of one of these 7 deadly sins of social media posting, then you need to correct it now!

#1: Lusting To Sell More To Your Fans

If nearly all of your posts try to sell your fans something, then you’re guilty of lusting after their money. You’re also guilty of making the #1 mistake in social media – direct selling, instead of letting your reputation, knowledge and community sell for you. If your Facebook, Twitter and blog pages are strewn with sales talk, get rid of it all right now!

#2: Being Gluttonous About Information

Most social marketers spend their days working to collect or encourage interaction on their pages. This could involve all sorts of marketing tricks, in a desperate attempt to get some comments, likes or shares. Don’t be gluttonous about information – the more you give, the more you’ll receive. Help people, teach people, comment lots and lots!

#3: Having a Greedy Attitude About Who You Are

You must have noticed that the businesses that do really well with social media, are the ones that highlight the people that run their platforms. It’s far more interesting listening to Greg than it is reading something from a stationary company. Don’t be greedy about who you are, you are your business – so share your personality with your fans.

#4: Moving Like a Sloth on Your Posting Plan

A torrid sin in social media posting, is posting too little. Fans like to visit your page each day and see something new there, even if it’s something small. If you’re like a sloth when it comes to strategies and plan implementation, then you need to change your ways – or your social media sites will go one way – down.

#5: The Wrath of The Online Business Guru

It’s nice to be respected in your field, but don’t forget to be humble about it. Being overtly negative in your posts, or overly hostile to an incredibly angry commenter – is not going to elevate you in the eyes of your fans. Settle disputes by email, or at least calm the person down with promises of free samples, incentives and customer service.

#6: Envious of Other Pages Resulting in Copycat Syndrome

If your competitor is doing something great and you feel compelled to copy them all the time, keep in mind that it takes a lot of resources to make an idea work. You could be driving away the fans you have, for the sake of posting something you ‘think’ will work. Find what works for you, use your analytics systems and test out your own campaign.

#7: Too Proud to Ask For Help

No business is an island – I say it all the time. In social media, it takes a community to make a page work, so don’t be too proud to ask them for help. After all, they use your page as well. Get ideas, knowledge and help from your pool of fans, and improve your pages the old fashioned way.

Do you know of another deadly social media posting sin, that small business owners need to avoid? Tell me about it here!

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Comments

Stephen Ellzey
Posted on June 28th 2012 at 7:34PM

1 more Never....as moms used to tell us, "if you can't say something nice, don't say anything at all". No matter how offensive or absurd something may be...don't give it a thumbs down...do nothing instead. It's also better to express no opinion on a dicey subject, rather than take a chance.

Urbanmedia97
Posted on August 8th 2012 at 11:28AM

Stephen you got it spot on!

 

k.singh
Posted on August 12th 2012 at 9:14PM

Posting frequently is important no doubt. But there is a cut-off just like for everything. Posting too many times in a day can be annoying for others and be detrimental to your brand. I have seen brands loose followers because of filling up fan's dashboards with too many messages all the time.

DMoreau
Posted on August 17th 2012 at 4:13PM

Others:

8: Posting pointless commentary or info just to meet your/your clients one/two a day quota. If it doesn't engage or inform, why bother? Unfortunately, this still appears to be a primary strategy for a percentage of brands & businesses. 

9:(and this is more about the "posters" than "posting" - hiring community managers/content providers who aren't representative of the brand nor customer base. It's apparent (at least to me) when companies have hired single urban twenty somethings to speak to 40 something urban moms.

Gemma Schultz
Posted on September 18th 2012 at 11:30PM

I agree with this. Posting on social media sites frequently is very important. A company deffinitely does not want to move too slow with adding content to a page because that could hinder them in the long run. Followers will become bored and 'unlike' or 'unfollow' a page because of this. But in the same same sense a company does not want to be posting with too much abundance. This can easily clog followers feeds which can be quite annoying. There is a balance which is why companies need to make sure what they are posting is relevant to their audience and is actually interesting. Also, adding onto number five, if you wouldnt say it to someones face, dont say it online. I'm sure we have all heard the saying, "treat others how you would want to be treated" this is true for social media sites as well, especiallt company pages. The article had very good points, I agree one hundred percent!

troblinreich.com
Posted on December 6th 2012 at 4:35PM

Great stuff here, but don't forget the importance of Pinterest in 2013, it is evolving every day.  It can host links to Vimeo, YouTube and your blogs now, and it is not just a place for pinning pretty pictures any more!

iambarrywark@gmail.com
Posted on March 21st 2013 at 6:07PM

If you want to use social media as a tool to market your business, you should think of it as give-and-take relationship which is not only centered in you but to your prospective clients as well. Remember, social media is used by almost everyone in the world, not just you. So be sensitive in whatever you post, be sincere and humble. Yuo could attract prospective clients by providing for their needs---offering help, sharing new ideas---rather than hard selling. Being active in forums/bogs could also help you gain attention from prospective clients, but it depends on the quantity and quality of articles that you are posting. Being a '"sloth" might mark you as insincere, on the other hand, posting too much might mark you as a spammer. Either way, you will have a fat chance of being marked as a scam. So be mindful of what you post, make sure your audience will benefit from it. Establish rapport with clients then you're good to go. :)

theaLight
Posted on April 29th 2013 at 11:47AM

I couldn't have said it better. I have tons of friends who does at least five of those things. And I gotta say, it sometimes get really annoying.