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Apr 20 Posted 11 months ago
The post has it backwards - content marketing is not about marketing your content unless your primary business is publishing or media.
The entire point of content marketing is that while people are not always actively interested in any product or service, they are almost always interested in interesting or amusing images, facts, and stories. So, you provide them with content that serves as a vessel for your marketing.
Content marketing means marketing through the medium of content.
Just like print marketing is not selling print, it is marketing through the medium of print.
Search marketing isn't selling search, it is marketing via the medium of search.