7 Great Animated Explainer Videos That Actually Convert [VIDEOS]

stevepyoung
Steve Young Founder, Mobile App Chat

Posted on June 18th 2013

7 Great Animated Explainer Videos That Actually Convert [VIDEOS]
Are you considering creating an animated explainer video for your business? Do you need inspiration on what to choose for an animation style, music, or script?
 
We have 7 awesome examples of animated explainer videos that actually convert. From driving additional sales to user sign-ups to engaging visitors, we show you what works and what doesn't work with animated explainer videos.

1) Crazy Egg
 
 
Why it works:
  • Neil Patel reports that the video drives an extra $21,000 a month for Crazy Egg
  • Explains why Google Analytics isn't enough to find out why your visitors are NOT buying
  • Uses social proof by using logos of well-known brands (2:28 mark)

 

2) Dropbox

 
Why it works:
  • Generates 1,000's of new signups every day (source)
  • Dropbox is a little tough to explain. The video does a great job of explaining the benefits
  • Love the cut-out animation style

 

3) ZenCash

 
Why it works:
  • 74% of ZenCash visitors watch the video (source)
  • Doodle-style animation and upbeat music
  • Short and sweet. Kept the video around 90 seconds

 

4) Work.com (formerly Rypple)

 
Why it works:
  • Work.com homepage with video converted 20% more than homepage without video (source)
  • White board animation video
  • Clearly states the problems associated with today's company culture and the benefits that Rypple can provide

 

5) Inbenta 

 
Why it works:
  • Inbenta received a 20% increase in online leads since posting video on website (source)
  • Fun, quirky video that highlights benefit of software
  • Like the use of a mascot 
  • Ends with a clear call-to-action
 
6) SendGrid

 
Why it works:
  • SendGrid's employees in Sales and Support were thrilled that they had a resource to send potential customers how to use the product (source)
  • Love the combination of a white board animation and cut-out animation
  • Customers found the video to be informative and engaging
7) VidYard

 
Why it works:
  • Vidyard reports a 100% increase in user signups when using video on their pre-launch landing page
  • Video does a great job of combining live action with animation
  • The animation clearly visualizes the benefits of the software
  • Vidyard player allows you to have a call-to-action at the end
Conclusion

If you've ever thought about creating an animated video, then now is the time to start. These case studies show you the value they can provide to your business for years to come.
 
If you're curious about the process of creating an animated video, check out our blog post that details the step-by-step guide on creating your own animated video.
 
What are your favorites? What questions do you have about animated videos? What are you struggling with when it comes to using or creating videos? Let me know in the comments below.

 

stevepyoung

Steve Young

Founder, Mobile App Chat

Steve P. Young is an app marketing consultant and host of the Mobile App Chat podcast where the top mobile app developers share their success stories. Follow him on Twitter: @stevepyoung.

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Comments

Andrew Follett
Posted on July 8th 2013 at 1:04PM

Thanks for including a couple of our videos Steve! The interesting thing about the Crazy Egg video is that it is on the longer side (2:38) yet it still caused a 64% increase in conversion rates. I don't think this proves anything concrete (perhaps a shorter video would have had an even larger effect) but it does show that a longer video, when done right and in the right context, can perform well.

pixelgenio
Posted on September 4th 2013 at 4:28AM

Hi steve..Great post..loved the videos. I own a video animation company  http://www.pixelgenio.com and I should mention one thing. All these videos you see are stylistically simple and as such gives an overall easy to understand feel. That's the trick. You need to keep it simple yet interesting. I found a couple of other posts claiming that the script is the most important for a video to become successful. However at pixelgenio we believe a video is never successful without the joint effort of the script writer and animator. A great script paired with a boring amateurish animation can make the video a waste of money and time. Here are some of our best video samples for your consideration in your next post:

 http://www.youtube.com/watch?v=ve6qSCqdwl8

http://www.youtube.com/watch?v=TrCiQ5C7nEI

http://www.youtube.com/watch?v=gNK7gPliITc

maxidbg
Posted on October 8th 2013 at 2:52PM
Thanks for the information Steve. One of the biggest challenges we often face at www.yumyumvideos.com has to do with convincing our customers that scripting is not a piece of cake. The script is the heart of the project and is usually one of the hardest parts. It’s definitely the foundation for a successful project. Once we are 100% convinced of the needs of our customers, we write a killer script and then start to make the video. Kindest Regards, Max