Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business.
The benefits for mobile are huge and it’s potential is even bigger!
There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.
1. We won’t leave home without it
The mobile is now is part of the family and goes wherever we go. No other marketing channel has this constant contact with it’s customers, all the trusty text message needs is a handset and some phone signal - job done.
2. Your message will get read
With other marketing channels it is hard to make sure that your marketing message will get heard or read, well with a text message you can almost guarantee it.
3. Mobile is more personal
With the huge array of companies out there competition is tough and the choice is hard for customers. Most consumers now are looking for the best service to differentiate between companies and having a company that gives such a personal service via text message is what people want to make them feel special.
4. It’s how people want to communicate
People are addicted to their mobiles and they want to communicate via them.
89% of us suffer from PPV syndrome or Phantom Pocket Vibration Syndrome, which is the belief that your phone vibrated when it didn’t. This stems from our want to be contacted on our mobile.
5. It’s cost effective
The costs are small and the potential is huge. The engagement rates are 6 to 8 times higher than email.
6. It’s how they will be contacting you
The magnificent little mobile device can now do everything from ring, text, email and surf the web. Search Engine Land discovered that 9 out of 10 mobile searches lead to action.
7. Mobile is only going one way - up
While all other media consumption is on the way down mobile is the only one on the way up. (eMarketer)
TV 2009 - 45% 2012 - 38%
Online 2009 - 25% 2013 - 20%
Radio 2009 - 17% 2012 - 12%
Print 2009 - 9% 2013 - 4%
Mobile 2009 - 4% 2013 - 20%
Source; Text Marketer