7 Rules of Content Marketing Design That Convert Customers [SLIDESHARE]

Jose Antonio Sanchez
Jose Antonio Sanchez Director Of Marketing, Sales For Life

Posted on May 9th 2014

7 Rules of Content Marketing Design That Convert Customers [SLIDESHARE]

Poor design can kill your content marketing. Let’s say that your content is great, and you’re also being effective at promoting it. What else could you do to get more and better leads? You’ve got to optimize your design.

It doesn’t matter how good your content is - if you don’t address design and navigation issues, your audience won’t stick around to see it. Good design is about taking users through an engaging and persuasive journey. You don’t want your users clicking all over your blog just to find a link.

Uberflip‘s latest SlideShare covers 7 tactics to optimize your content marketing design and drive conversions:

 

Jose Antonio Sanchez

Jose Antonio Sanchez

Director Of Marketing, Sales For Life

Jose is a seasoned professional with 8 years of experience in online marketing, traditional marketing and cross-platform content with a design edge. He has successfully worked with public and private sector brands such as Sales For Life, Uberflip, Wella and the Governement of Ontario, Canada.

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Comments

César Padilla
Posted on May 9th 2014 at 3:16PM

Excellent advice! The SlideShare presentation is a great way to crunch a large amount of content for easier, bite-sized consumption on every slide. We plan on developing this strategy as well in our website, and great examples like these are very useful.