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Poor design can kill your content marketing. Let’s say that your content is great, and you’re also being effective at promoting it. What else could you do to get more and better leads? You’ve got to optimize your design.
It doesn’t matter how good your content is - if you don’t address design and navigation issues, your audience won’t stick around to see it. Good design is about taking users through an engaging and persuasive journey. You don’t want your users clicking all over your blog just to find a link.
Uberflip‘s latest SlideShare covers 7 tactics to optimize your content marketing design and drive conversions:
Jose is a seasoned professional with 8 years of experience in online marketing, traditional marketing and cross-platform content with a design edge. He has successfully worked with public and private sector brands such as Sales For Life, Uberflip, Wella and the Governement of Ontario, Canada.