Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
7 Social CRM Tools You Need to Know About
Posted on February 28th 2013
There are so many new and existing social CRM tools on the market it is hard to keep track of them all. This is by no means an exhaustive list, but here a few of the cooler social CRM tools I’ve more recently come across:
Kony Mobile CRM
Kony Mobile CRM takes advantage of the growth in mobile usage to provide customers with a direct connection to CRM systems while on the go. The app includes reporting, charting and data visualization to enable salespeople to have access to have everything they need to close a sale right from their mobile device.
Radian6 monitors the web for mentions of your brand or a specific keyword and then provides an analytics tool to track these online conversations. For example, Nike might want to monitor what people are saying about a new or trial product, and analyze this feedback associated with these products.
Price: Starting at $5,000 a month.
Socialtext helps to enable internal collaboration across an organization, making it easy to share expertise, data and information with colleagues in a secure intr
anet environment. If an issue gets raised on social channels, Socialtext makes it easy to bring that issue inside the company environment and filtered to the appropriate individual, who can then answer the question and present it back to the customer.
Price: 30-day free trial; then $9/user/month with volume discounts for larger deployments.
Batchbook by Batchblue is suitable for smaller organizations looking to create relationships with customers. Batchbook enables the creation of a customer relationship history, so you can track conversations and sentiment that occurs in the social web. Essentially, you to record information about customers and create to-do lists that are assigned to specific users. Users can retweet, reply or save tweets, post to Facebook walls, and pull RSS feeds from blogs. Batchbook also integrates with MailChimp, Yesware and other applications.
Price: Free 30 day trial, $149.95 a month for the premium plan (up to 50 users).
Price: Free 30 day trial; $15/month after that.bility to easily share the data.
OmniSocial by Mzinga is an enterprise class, SaaS based software suite that allows you to create and manage social and knowledge sharing experiences. OmniSocial helps companies interact with customers online through blog comments and social chatting. In addition, it boasts a powerful analytics platform for tracking. Mzinga currently supports 15,000 communities worldwide.
Price: Monthly subscription fees start at $3,000.
Microsoft Dynamics CRM/Yammer
With Microsoft’s acquisition of Yammer in 2012, Dynamics CRM’s social capabilities were greatly improved. Microsoft Dynamics CRM’s new social capabilities enable you to connect employees, partners and customers through social networks and other collaboration channels. These conversations can be held directly within Microsoft Dynamics CRM, through Yammer and on mobile devices.
Price: Prices vary
[Image by Smemon/Flickr]