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7 Social Media Aggregation Tools To Simplify Your Streams

Social media overdrive and can cause social media overload. The dizzying speed of communication on social media platforms makes it tough to keep up with. It doesn't matter if you're purely a Facebook user, a die-hard Digg fanatic, a LinkedIn addict or someone who uses all three, streamlining your updates and postings through one source can be a liberating experience.

Fortunately, social media aggregation tools are becoming increasingly popular. Through online applications, widgets and desktop software, social media aggregators help condense your live updates and shares by providing a single location to broadcast multiple updates to.

So, give your thumbs a rest and step away from your Twitter account (we've heard that Bag Balm is good for calluses). Take a look at some of the social media aggregation tools that are currently available and start freeing up some of your time.


Not only is this one of the most robust tools available, but Hootsuite is continually improving it's interface and capabilities. This means that features you wish it had are probably only a month or two away from being implemented. This tool is web-based so there's no messy installation involved. Online access lets you login to your account from any location to update and monitor — very convenient.

Hootsuite users are able to connect to multiple social media accounts from the application's dashboard. Presently, there's support for Twitter, Facebook Pages, Facebook, LinkedIn,,, MySpace and Foursquare — quite a line-up. Hootsuite is packed with features that enable you to customize, track and post in the blink of an eye.

Here's a rundown on some of what you'll find inside Hootsuite:

  • Scheduling. Choose between live updates or pre-schedule posts and shares in advance.
  • Customize URLs. Add custom link parameters for tracking clicks and gathering information on your audience.
  • Files. Upload images, video and files right into your messages.
  • RSS feed. Connect to your RSS and send your blog to your social media streams.
  • Bookmark. Use the Hootsuite Hootlet from your browser toolbar to share pages and information quickly.
  • Mobile updates. Handheld integration lets you keep up with Hootsuite from your iPhone.
  • Tabbed layout. Create and customize columns that can be dragged and dropped in any order to your liking.
  • Multi-column layout. Harness the clutter and organize your social streams into news, keywords, friends and more.
  • Embeddable columns. Grab code from Hootsuite to embed search columns directly into your website.

It's only fair to say that it's our social media aggregator of choice. For others, Hootsuite is absolutely a tool worth looking into. Visit their site to read up on additional enhancements.


Originally a popular tool for tweeters, Tweetdeck has evolved into a comprehensive platform that services Facebook, LinkedIn and MySpace. Built using Adobe Air, it has a blend of rich-technology and customizable features that end users will enjoy using. The Tweetdeck platform is available for desktop, iPhone and iPad. It also plays well with others so you can use it on your Mac, PC or Linux system. Like other social media aggregators, Tweetdeck has a column-style format that silos your information.

Tweetdecks features are extensive:

  • Custom colors. Choose how you'd like your interface to appear and make it your own.
  • Filters. Set-up your columns to show you only what you want to know.
  • Notification. Get alerts for new tweets, mentions and direct messages. Excellent communication management feature.
  • Follower. Decide who to follow or unfollow, as well as report spam and mark your favorites.
  • URL. The auto-shorten URL is incorporated for tweets and image uploads.
  • Sync. Set-up Tweetdeck to suit your personal tastes and keep it that way regardless of whether you access it through your laptop or your handheld.
  • Lists. Track your favorites and organize them into Twitter lists right from your dashboard.
  • Trends. See what's hot with local trends and Twitscoop.
  • Shortcuts. Keyboard shortcuts speed up your actions so you can maximize your time with Tweetdeck.

Tweetdeck is a free and powerful tool that has a large following and fantastic support. As the social media universe evolve so has Tweetdeck. People will find this to be an absolutely wonderful tool that will help them get back on track with their social media efforts.



Netvibes is a web-based personalized dashboard publishing tool. The easiest way to describe Netvibes would be to call it a favorite webpage on steroids. Setting is as your browser's homepage allows users to create a customized hub that pulls all things digital into one central location. From emails received to weather updates, your Netvibes page becomes command central for everything that matters to you.

Aside from a beautiful interface, Netvibes makes it very simple to position widgets and modules exactly where you want them with built-in drag and drop capabilities. Just grab what you want with your mouse and move it to a location on your Netvibes page and you're done. Additionally, tabs can be created to further organize and tailor your dashboard. This is a fantastic way to keep all things Facebook in one location and all things Twitter in another.

Here's a little secret — if your employer has you on social media lock-down, you can use Netvibes to bypass the IT guards by connecting through your personalized tabs. Sneaky, sneaky!

So what can you do with Netvibes? We'll give you a little taste below:

  • Social media. Manage your Facebook and Twitter accounts, as well as followers and friends from central location.
  • Netvibes Smart Reader. Use this RSS reader to stream all the latest feeds to you in real-time.
  • Tracking. Follow dozens of blogs, activity streams and Twitter conversations all at a glance.
  • Personalize. Create your own personal dashboard and enjoy the web exactly the way you like it by choosing from 100s of themes and backgrounds.
  • Widgets. With one of the largest widget collections available, personalization options with Netvibes are endless. Drag and drop to your heart's content.
  • Email. Pull from web-based or POP email accounts and never miss a new message again.
  • Share it. Invite friends, family, clients, co-workers or the general public to interact and view your Netvibes page.
  • Infinite publishing. Multiple page publishing, WYSIWYG design tools, free hosting and full HTML support makes web everything a breeze.
  • Community. Connect with other Netvibe users to expand your network and build your contact base.

Check out Netvibes and take a tour for a in-depth look at this tool.


Yoono is a social networking feed mashup tool. Mashup means an application or website that uses or combines information or functionality from multiple external sources to create a new service. Yoono is available as a browser add-on for Firefox or as a desktop application for Mac, Windows and Linux.

As far as social media aggregation tools go, Yoono connects you to your social networks and messengers. It unifies your status updates into a single stream of information and lets you update your status across all your social networks at once. Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr. Messenger services are available through Google Talk, AIM, Live Messenger and Yahoo Messenger.

Yoono highlights:

  • Add-on or stand-alone. You can decide between integrating Yoono into your browser or featuring it on your desktop.
  • Browse. Yoono is intuitive and learns what you like based on websites that you're viewing.
  • Widget. Based on the webpage you're browsing, receive recommendations for other sites, news, videos, products, images and more.
  • Social sharing. A bookmarklet allows you to share content, images and video from any site with your social network contacts.

Their are similarities to other social media aggregators, like the the types of social networks you can connect to and the interface's column layout. For someone who doesn't need all the bells and whistles, Yoono is a great option.


What makes Flock completely different from all the other tools reviewed is that it's full-fledged browser. It's even referred to as the browser for social butterflies. Social media integration is what drives the Flock browser.

Instead of having to share login information through separate channels, it can be contained in one spot with Flock. Definitely a thumbs up for preserving online security. On the other hand, because Flock is a web-browser, you might want to consider abandoning FireFox, Safari and making a complete switch, otherwise, you've got a browser that's only being used for social media aggregation. That's kinda like ordering a giant burger with the works and only eating the tomatoes.

Services included with Flock:

  • Auto connection. Hook-up automatically with more than 20 of your favorite online services like Facebook, Twitter, Delicious, Xanga, YouTube and more.
  • Blogging. A blog editor allows you to compose blog posts online or offline for posting.
  • Webmail. Instant notification of incoming messages from major webmail providers.
  • People sidebar. Collect all your social media pals in one place.
  • Web clipboard. Snatch, grab and collect links, images and other bits of info to share later with the clipboard feature.
  • Feed reader. Centralizes all your favorite feeds into one reader to keep things organized.
  • Customize it. Install your favorite FireFox extension and incorporate backgrounds and images to make Flock your own.
  • Media. Quickly find and browse photos and videos from your favorite sites.


Next in the web-based line-up is Profilactic. Most people have more than one social media profile and that can make it a royal pain to jump from site to site, logging in and checking to see what your friends and contacts are up to. Profilactic has turned this task into a thing of the past. The core of its design is based on bringing everything together, and we do mean everything. You can pull blogs, RSS feeds and more than 185 online social sites into your Profilactic universe!

Users interact with two functions. The first is the user's update feed and the second is a digest of what's occurring on all the other platforms. Pretty handy indeed. There's also an auto-clipping component that is similar to a digital scrapbook. Auto-clipping can be used to identify, tag and track social entries about the you or your friends. Plus, you can control what updates you want to receive based on importance.

Other features that can be found on Profilactic are:

  • Badges. You can take your profile information and lifestream and integrate with your website or blog with one of these.
  • Clean. Regardless of how many social streams you're pulling from, the interface is very neat and easy to navigate. Simplicity at its best.
  • Lifestreaming. A true example of what lifestreaming is all about. Profilactic is a one-stop-shop that blends the whole process without a flaw.
  • Post & update. Let everyone know what you're up to. Profilactic syncs to more than 10 social sites. One update across many networks.
  • Free. Doesn't cost a penny. All you have to do is register with the site and you're finished. It's beyond easy.
  • Convenient accessibility. Because it's online based, you can check-in as long as you have a connection to the internet.

Discover how Profilactic can help you organize your social media habits with a quick visit to their site.


For Mac users who are interested in social media maintenance and aggregation, Realmac Software's Socialite may be what you're looking for. You get the perks of having a downloadable application with a Mac-like design, clean and slick, combined with the power of managing your social media accounts from your Mac. There is a catch (isn't there always) — Socialite isn't free, however it is reasonably priced at only $20 per license.

You won't be burdened by columns or multiple windows. What you'll find is an uncluttered application that is easy to navigate.  So what do you get with Socialite:

  • Google Reader. Even if you don't use GR you can still use the alternative RSS feed with Socialite.
  • Social networks. Socialite supports Facebook, Twitter, Flickr and Digg.
  • HUD option. Known as the Heads Up Display, this pop-up box gives you mini-view of the status for all your peeps.


Try Socialite out for free before you buy. The trial is a full-version and it lets you explore the functionality without having to first.

What are some of the social media aggregation tools that you're using? Any hidden gems that you'd like to share? Comment freely.

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Join The Conversation

  • Jan 20 Posted 2 years ago apaternite

    I created a site called FollowFly will aggregate Twitter, Instagram, YouTube, and Reddit AMAs for people all on one screen. Probably more useful from a consumer standpoint but it's free and you can see it at

  • Oct 10 Posted 2 years ago joffrey

    I found that Poulpit website is also a great aggregation tool to simplify and organize all my streams. You should test it if you have the time.

  • Aug 22 Posted 3 years ago Aaron Fessler

    It's hard to find the 'one' tool that does it all. We've been focusing on a solution to one specific problem: how do you showcase your brand's user generated content in a centralized manner?  (Disclaimer...I work at Twine Social -

  • Oct 19 Posted 4 years ago Amy Connell

    Are there any tools for aggregating/analyzing multiple social tools from the vendor side of things ... i.e., what my customers have posted about a product/page clicking on one of the many social media icons or review capabilities displayed on my page?

  • Sarah Hartshorn's picture
    May 1 Posted 6 years ago SarahHartshorn1 Thanks to everyone for the feedback and comments. I'm learning about some other great services and appreciate the heads up. 

    @Greg Meyer
    I will definitely take a look at Gist and look forward to connecting with you to learn more. Thanks for the invite and for the share Greg.

    So glad that you discovered some additional features and capabilities with Hootsuite. It's kinda like finding $20 in your coat pocket that you didn't know you had. Word on the street is that Hootsuite's getting ready to launch some additional services, but I haven't been privy to what they are. Stay tuned.

    @Mark Horoszowski
    @Helen Connon
    It's hard to find 'one' tool that does it all (big money maker for anyone that can develop). I've discovered that most people use multiple tools simultaneously. This allows them to manage specific services much more easily.

    @Barry Byers
    I'm really anxious to get on board with Socialite. It's nice to experiment with different platforms and I'm curious to know how this one will stack up. Keep me posted if you decide to use. Would love to hear about your experience.

    Nutshell is fantastic and it's a major recommendation. You are not alone in the giggle with Profilactic's name. I admit to some snickering as well.  :-)

    @Israel Garcia
    Thanks a million Israel. I'm glad that this was a helpful summary. I hope to add other tools to the list as they come out in the future.

    Thanks again everyone for all the wonderful comments.

  • Sarah Hartshorn's picture
    Apr 29 Posted 6 years ago SarahHartshorn1 I'm so glad this post was helpful Ingrid. It's always nice to have different options and tools to choose from. There are so many to choose from. Keep me posted on how Hootsuite works for you. I've enjoyed its capabilities and look forward to seeing other features that they'll provide in the future. Thanks again Ingrid.
  • Apr 29 Posted 6 years ago IngridA
    Hi Sarah,
    Thanks a lot for sharing this very useful post. I was using Tweetdeck until a few days ago when I started on Hootsuite. Looks like I'm gonna' stick to it for now and give it shot - so far it's seems great! But it's nice to see a good breakdown of options that are available. 
  • Sarah Hartshorn's picture
    Apr 28 Posted 6 years ago SarahHartshorn1 I love it! Thanks for the great share Dawn. I'll definitely take a look at this tool and include in future list compilations.
  • Apr 28 Posted 6 years ago DawnRiley
    Great list! It does seem that Twitter possibly did not fully expect the popularity it's gained over recent years. It is fascinating to watch the growing number of services and clients being launched by Third Parties.

    I would also add in MyVBO. Not only does this have many of the features that other services listed here do but it also allows for 2 click scheduling of your RT's and other RSS feeds (the software comes with popular RSS feeds already added in and it's quite easy to add your own favorites as well).

    Other Services this particular client offers, none of which I've seen on any other client are:
    1) Ability to sync with your QuickBooks software so your financial reports are at your fingertips
    2) Real Time Google Analytics connector
    3) Stock Market Feeds (configure it with your own favorites)
    4) Shopping and price tracking tool of products you frequently buy (and you can receive alerts when your desired price is available)

    Definitely check out MyVBO and give it a whirl!
  • Apr 26 Posted 6 years ago Simon_Hamer (not verified) Surprised that Xeesm was not included.

    Whilst these all aggregate your postings, it is helpful to aggregate your sites as well.


  • Sarah Hartshorn's picture
    Apr 26 Posted 6 years ago SarahHartshorn1 I admit to being a Hootsuite user myself. It really does a great job of keeping everything organized. I often wonder if perhaps Twitter didn't anticipate how popular their platform would become. If they thought that people would only have a handful of followers, then there wouldn't be a great need to aggregate or manage. Now that it's a major social media power player it will be interesting to see how it continues to evolve - maybe even including its own Hootsuite-like features eventually.
  • Apr 26 Posted 6 years ago SmithtownNissanPreOw Hootsuite is a wonderful tool indeed.  It's very interesting that Twitter relies so heavily on third party apps to maintain site usage.  I wonder how long this can last.

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