Connect with us:
Social Media Today on FacebookFollow SocialMedia2day on TwitterJoin SocialMediaToday LinkedIn Group

 

7 Social Media Trends for 2015

Social media has consistently grown year on year, with niche social media networks such as Instagram and Pinterest going from strength to strength. So what does 2015 hold for the social media marketer? We’ve put together seven social media trends we think will be popular for 2015.

1) Video Content

If you haven’t already noticed, video content has been massive in the late stages of 2014. What you can communicate in a blog post can be communicated much quicker in a short video. Facebook have recognised this trend, and have now introduced auto plays and video views in your timeline. In the latter part of 2014, Facebook surpassed YouTube for the amount of video views on desktop, watch out YouTube, Facebook’s coming for you!

2) Blogging

Not only does blogging directly increase your SEO and Google ranking (Google’s algorithm loves fresh, new content being published on your website regularly) but a study by Hubspot, found that 60% of businesses who blog acquire more customers. The growing importance of blogging for your business will continue to grow in 2015, and if your business isn’t blogging regularly, prepare to be left behind.

3) Real Time Social Media Marketing 

2014 saw the big brands taking social media marketing to a new level. How did they do this? Real time social media marketing. Responding to the latest news and trends on social media, relevant to their target audience, gave brands great visibility amongst the social media galaxy. However, only the large brands have teams big enough to incorporate real time social media marketing, but expect this to be a tactic incorporated for smaller brands looking to distance themselves from competitors.

4) Limited Visibility for Brands on Facebook

Yes they’ve done it again. Facebook are limiting brands visibility when posting on the mass market social network site once again, in an attempt to encourage brands to spend more on Facebook advertising. With nearly a $1 billion increase in their revenuefrom Q4 2013 to Q4 2014 as a result of previously limiting brand posts impressions, expect to put your hand in our pocket for greater visibility for your posts through Facebook ads.

5) More Marketing Emphasis on Twitter

Twitter have introduced more ads to meet the needs and demands of social media marketers around the world, putting a growing emphasis on marketers devoting more time to their Twitter marketing strategy compared to Facebook. Twitter’s organic timeline and real-time trends give brands far greater visibility when it comes down to being creative and tweeting regularly. With Facebook also limiting brands visibility in their algorithm tailored timeline, we will see more and more brands prioritising an importance on Twitter over Facebook.

 

6) More Brands Utilising Instagram

Instagram has surpassed Twitter for the amount of daily active users rising to 300 million, with Twitters co-founders response, "I frankly don't give a shit!" Instagram have also tested sponsored posts within user’s timelines, giving brands even more of a reason to establish a presence on their photo sharing social media platform.
 

7) Social Listening

Social listening will be just as important for brands on social media as it is responding to direct customer service enquiries. More importantly through Twitter, brands will have to set up tools that will directly monitor keywords relevant to your brand name where users haven’t directly mentioned you via ‘@’.

Join The Conversation

  • Jan 21 Posted 1 year ago Santoo550

    All the seven points were very essential in branding a business or product. But for me this is not working in regional places where people not aware of social media. Only facebook, which had very few people to be engaged. Can anyone please help me out in this context?

  • Jan 20 Posted 1 year ago kheitmeier

    I'm not surprised by this list of trends, however I have found each of them interesting. I think that people tend to be a lot more visual oriented these days. This is why Instagram and videos are so successful at promoting their advertisements. I am amazed that Facebook has more video shares/views than Youtube though! 

  • Jan 20 Posted 1 year ago Erica Swope

    I found #6 on this list to be interesting. While I have noticed within my friend groups and college that Instagram is the social media method of choice over Twitter, I did not realize that their overall number of users was greater. I think that this makes sense though, due to the fact that people like visuals, and Instagram provides just this. Instagram provides the best of both worlds in allowing users to post photos, captions, and now videos as well. Almost every company and person you meet seems to have an Instagram page, and I do not see this changing anytime soon. I think that the Instagram application will continue to progress and be the way of the future.

  • somalle4's picture
    Jan 19 Posted 1 year ago somalle4

    I agree 100% with the first trend that was discussed in this article.  Video content is the new up and coming trend when it comes to social media and Facebook is definitely taking full advantage of it.  So much so that it's almost annoying how many videos pop up on my newsfeed when I am checking Facebook.  The videos aren't what is annoying, the fact that it absolutely KILLS my data plan is what really grinds my gears.  However, I think sharing video content is a great way to get information out to the consumers that you are trying to reach.  

Webinars On Demand

Whitepapers