May 12 Posted 7 years ago
I find this discussion very interesting. Well, I am very interested in social media and am using a range of sites, but the my main ones are definitely facebook, twitter and linkedIn. I find it hard to compare the three as they are very different tools and have different users/audiences. facebook is in my opinion very personal as you are able to share many aspects of your life and your personality such as videos, photos and what you are doing. especially, in a globalised world it is a great tool to stay in contact with family and friends who might be geographically dispersed. companies can also utilise facebook to keep customers informed, connect and build a community. in regards to the examples mentioned above with seniors using facebook, I am asking myself how many of them actually "like" business pages or groups- I am assuming not that many in that target market. my point is, jsut becasue more people are using facebook doesnt mean that facebook is a better tool for businesses as it depends on HOW they are using it. twitter, on the other hand, i find very useful with urgent requests or questions- the immediacy of twitter is great. the same goes for breaking news-thay seem to appear faster on twitter than through traditional media (not that is crucial for my job, but handy). i have build up a small group of people (yes most of them are early movers because they work with social media or just have a passion for new trends) whom I communicate with and the 140 digit limit is a great way of exchanging short 'soundbites". twitter also seems to be a valuable market research tool (obviously taking the limits into consideration) as well as a customer services tool as it helps brands to find out what customers think and enable them to respond quickly to customer enquiries. it is great if you can just send a tweet if you have a problem with something rather than getting into a phone queue or trying to find the right email address. in that way i find it very interesting and useful. linkedIn is very focused on business networking and hence has again a different target group.
To sum it up (the post did turn out longer than anticipated), I do not think there is a black and white or that one is superior than the rest, but I think it depends on what your needs are and how you use a particular network (business or private etc). If you use social media for business you need to know where your customers are and that will help you in choosing the appropriate channel. I hope that wasn't too off topic. I would love to hear your thoughts.
Apr 30 Posted 7 years ago
On the other end of the age-scale (from Chris' prior post) are my kids. One is a recent college graduate and the other is a sophomore in college. Both should be (by most accounts) avid Twitter users. They aren't. One started an account about a year ago and hasnâ€™t even looked at it at all in the past six months. The other one has zero interest in starting an account. They both are FaceBook users and see little value in Twitter. They arenâ€™t the only college kids to feel this way. The format is limiting. Sorry, Twitter fans, but the usability is difficult. And they get what they want/need easily from FaceBook.
I am a Twitter user and I do find some value in it as a medium. But I donâ€™t expect companies to interact with me on Twitter. I know how to reach them if I need to, and I still feel like social media in general is for people-to-people contact. Not company-to-people. Yes, I know I will get some push-back from the â€œyour-company-can-make-money-on-Twitterâ€ zealots on that one.
Oh, my mom (age 81) is also all over FaceBook. She will never glace at Twitter. So to be honest, Iâ€™m not at all surprised at the studyâ€™s findings in regard to Twitter awareness â€¦ verses those who sign-up â€¦ versus those who actively use Twitter.
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