Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
7 Tips for Getting More Quality Social Media Followers
Posted on June 9th 2014
The world of social media is opening up a vast array of possibilities for businesses, particularly in raising brand awareness and reaching out to customers. Using sites like Facebook, Twitter, Pinterest, and Instagram effectively can really give companies an advantage over their competitors, but it requires getting enough followers to make a difference. As social media has matured, it has also become apparent that getting a lot of followers isn’t the only key to success; they have to be quality followers. With that in mind, here are several ways you can get good followers for your various social media outlets.
1. Use Social Media Buttons
Don’t ignore the other ways you can reach customers. Think about how many people have access to your website or blog. If you don’t have social media buttons in an easily accessible place on those outlets, you definitely want to fix that. Also make sure to include ways for people to follow you in all your other outreach efforts. Including your Twitter handle on outreach emails can make a big difference. Also, don’t forget to place follow buttons on other social media sites (i.e. putting your Instagram page link on your Facebook page).
2. Be Active
You got to be active on social media if you want to get more followers. If you never post updates on Facebook or if you rarely tweet on Twitter, people won’t think to follow you. Tweeting frequently or posting fun pics on Instagram daily will definitely increase your chances of gaining good followers who are eager to see what your business has to add to the conversation.
3. Hashtags Are A Must
Facebook and Twitter are easily the most popular social media outlets in the world, so using them is likely a very good idea. But to get more quality followers, you need to do more than just tweet or post updates--you need to use hashtags. Hashtags help to connect your business with others who are talking about the same subjects. You can even use hashtags that are trending to really see a boost in followers.
4. Timing Is Important
You can post all day long if you want, but if you’re not seeing a bump in the number of followers, it might be because you’re not posting at the right time of day. Posting during peak activity hours will help you get noticed much more quickly. Studies show that the best time to tweet is at 5:00 p.m. ET, while posting on Facebook is usually best right before and after business hours. (Tweet This: Studies have shown that the best time to send a tweet is at 5:00 p.m. ET. #tips #twittertips)
5. Engage With Targeted People
Not everyone will be interested in what you have to say. That’s why you need to list those people who will take an interest in your business. Once you’ve done that, you have to engage with them, commenting on their posts, complimenting their insights, and following them when you can. Once they see how interested you are in what they say, they’ll be more interested in following you.
6. Share Good Content
If you’re filling up people’s timelines with easily dismissible material, you’re doing it wrong. Make your content count by posting things that are informative, entertaining, inspirational, intriguing, or a combination of the above. If you show how much you care about your content, people will value what you say a lot more, and you’ll get more quality followers. For a good example of a company posting quality content on social media, check out Nu Skin’s Facebook page.
7. Offer Exclusives
Your business has things to offer that no one else can. Take advantage of that fact and use it to push your social media channels. By offering exclusive content, you make your social media presence more valuable and you’ll get better followers. The exclusive content can be one-of-a-kind deals, contests, interviews, or anything else you can think of.
Getting followers can be a challenge, but getting quality followers is an even bigger hurdle. By following these tips, you’ll be sure to get the best followers for your business and make your social media sites a must-visit destination.
Image Source: Wikimedia