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Feb 16 Posted 2 years ago
For the last 18 months or so, I was simply uploading my PPT presentations from social media speeches & keynotes to Slideshare and "sort of" looking at the stats generated. Recently though, I found an article on Ana Hoffman's Trafiic Generation Cafe, by guest blogger Mauro D'Andrea called "How To Milk the Slideshare Homepage For All the Traffic You Can Handle" and it outlined a step-by-step process for dramatically increasing your Slideshare successes of traffic & lead generation.
I used it to launch awareness of my upcoming campaing for mental health awareness & NFP organization fundraising called #HappinessTrain. With the help of my Sparkle Agency intern, Patrycja Wygnal, we crowdsourced contributors on the subject of bulying & cyberbullying, along with the impact it has on mental health & happiness.
We began by reaching out to the scheduled speakers at NMX in Las vegas early January 2013, and posted a query to HARO and MediaRoomVIP.com asking for contributors to answer 3 questions:
- How had they experienced bullying in their lives?
- What responsibility do we have to address bullying?
- Which organizations can they recommend as resources to people suffering at the hands of bullies currently?
We recieved personal stories, strategies and resources contributed by business leaders and organizations including Mari Smith, Mike Michalowicz, Terry Cutler, and dozens more, including organizations and resources for another 25+
The blog post was called Community Comes Together to End Bullying, and we used the same name for the Slideshare presentation (which was embedded in the blog post).
After coordinating the responces into a multi-page blog post, we created a slideshare of compelling quotes from contributors & a list of organizational options including live embedded links.
Launching on February 12, 2013 was beneficial becuase every Tweet, Facebook share & more including the hashtag #BellLetsTalk contributed to Bell's cmapaign to generate funds & awareness for mental health organizations in Canada (the results of the day were over $5,000,000 in funds generated).
We were competing with SlideShare releasing a new platform feature (outlined on a Slideshare itself), so that had the Top Slideshare spot on the Homepage all day.
For a 1st attempt, it was successful! We recieved 2500+ views in the 1st 48 hours after posting and we're featured on the homepage of Slideshare for two days, including features on Hot on Facebook, Hot on LinkedIn, Hot on Twitter and Trending on Twitter.