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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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70% of Mobile Searches Lead to Action Within 1 Hour [Infographic]
Posted on December 20th 2012
Eloqua, the international marketing automation firm, has assembled a selection of key mobile marketing facts, assessing the importance of mobile usage, key aspects of user behaviour, and future trends for mobile marketers.
There are 6.8 billion people on the planet; 4 billion use a mobile phone; only 3.5 billion use a toothbrush.
Search and activity
70% of desktop searches lead to an action within 1 month. 70% of mobile searches lead to an action within 1 hour.
Receptivity of users to marketing messages
50% of those surveyed reported that receiving text messages from retailers and making a purchase as a result.
Other key data included:
- How many mobile users bother to scan QR codes
- Time users spend using smartphone applications
- How the percentage of users doing mobile research translates into purchase figures
- Marketers’ plans to use mobile technology over the next 12 months and beyond
Statistics and infographic taken from the Modern Marketer universe.