70% of Mobile Searches Lead to Action Within 1 Hour [Infographic]

Eloqua, the international marketing automation firm, has assembled a selection of key mobile marketing facts, assessing the importance of mobile usage, key aspects of user behaviour, and future trends for mobile marketers.

Usage stats

There are 6.8 billion people on the planet; 4 billion use a mobile phone; only 3.5 billion use a toothbrush.

Search and activity

70% of desktop searches lead to an action within 1 month. 70% of mobile searches lead to an action within 1 hour.

Receptivity of users to marketing messages

50% of those surveyed reported that receiving text messages from retailers and making a purchase as a result.

Other key data included:

  • How many mobile users bother to scan QR codes
  • Time users spend using smartphone applications
  • How the percentage of users doing mobile research translates into purchase figures
  • Marketers’ plans to use mobile technology over the next 12 months and beyond

Statistics and infographic taken from the Modern Marketer universe.


[View  full-size infographic]


Join The Conversation

  • aua745's picture
    Apr 24 Posted 2 years ago aua745

    Hi Natascha,


    Yes, that's no problem. Glad you found it useful.



  • MarketingXLerator's picture
    Apr 22 Posted 2 years ago MarketingXLerator


    mind-boggeling stats. Thanks for sharing.

    Could I syndicate your blog to http://www.MarketingXLerator.com, giving you full credit?



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