Last week Instagram launched its Hyperlapse feature, and it seemed like a huge win for brands on Instagram. The feature, which makes time-lapse style video easy for anyone to shoot and share, should allow brands to show off more of their products and culture since the sped-up clips contain more content than Instagram’s 15-second time limit had previously allotted.
So far, however, many brands have chosen not to take advantage of this new app. This could be a lack of ideas for how to use it creatively. It could also be the fact that, done poorly, Hyperlapse tends to make people dizzy, even nauseous.
Despite the risks, brands that did choose to take the plunge were frequently rewarded with thousands of likes. Here are 8 brands already using Hyperlapse by Instagram:
Taco Bell’s first Hyperlapse video takes you on a trip through their drive-through. The picture isn’t great and it isn’t exactly the most innovative use of the app, but man their service looks fast!
The National Aquarium hit their first Hyperlapse video out of the park. The video is at once beautiful and terrifying, as sharks zip around an aquarium at light speed.
Mountain Dew teaches us how to pause for effect with their first attempt at Hyperlapse.
Jimmy Fallon loves cake. See how fast he eats it!
Footlocker’s first timelapse video is a great example of how brands might use the app to show off products. This clip is far more exciting than a simple photo of shoes, and also presents the product as they’ll appear on your feet.
Also a great example of how to show off your product, Mercedes does the 180 loop of a beautiful car before it speeds off down the road. Classic.
Thirsty? Arizona has you covered.
Burton takes you for a ride around the parking lot before entering the skatepark. It will be exciting to see what they do with snowboard/skiing season right around the corner.