8 Compelling Reasons Why You Should Be Using Social Media

ubersocialmedia
Shell Robshaw-Bryan Marketing Consultant, Surefire Media

Posted on February 13th 2014

8 Compelling Reasons Why You Should Be Using Social Media

If you still aren’t convinced and your business hasn’t started using social media yet, here are 8 compelling reasons to do so.

As a business, understanding your target audience and their motivation to follow you on social media is key in determining how to best connect with, and grow your audience. Knowing your own USPs and understanding your customers well, will help give your business a voice and means you’ll be able to create and curate content that resonates with your followers.

We all know that social media is a must these days and that a huge and growing number of businesses are utilising social media as part of their marketing, but for those that aren’t yet on board; what are the benefits of investing in social media?

free_social_media_icons_image_ubersocialmedia

1. Social media helps you deliver better customer service

Twitter is often a first port of call for many customers who have pre-sales or support related questions. Leaving customer questions to go unanswered makes a business look unprofessional and like they just don’t care, so it’s crucial that you are visible on the social networks that your customers are using, and that you are regularly monitoring all of your channels for brand mentions and customer questions.

Real-time communication helps to make happy customers which in turn creates brand evangelists who drive positive brand sentiment. I’ve seen customers converted time and time again thanks to businesses answering pre-sales questions promptly; being active on social media really is a great way of positively influencing sales.

2. Social media drives brand building & differentiation

Social media makes it easy to improve brand awareness and build your brands identity. You can effectively establish your brands personality and give your business a human voice that people can relate to.

Connecting on an emotional level or showing some personality are both effective ways of helping your brand stand out from your competitors.

3. Social media helps you to manage your reputation

Managing your reputation online is a critical part of any marketing strategy and social media provides you with a fast and effective way to do this.  When dealt with swiftly and sensitively comments and complaints can be dealt with effectively, this instant feedback demonstrates high levels of customer service and can effectively diffuse negativity and resolve any issues that the customer may have.

Negative sentiment can often be turned into positive in a very public way.  Such a visible demonstration of strong customer service and problem resolution can have a very powerful effect.  The customer is now happy and won’t go on to post bad reviews and warn their friends not to use the company, instead, they are more likely to tell them that the company provides great customer service.

4. Social media helps increase trust in your business or brand

With so many alternatives to choose from, customers are often overwhelmed and want an easy way to authenticate a business that they are dealing with for the first time.

Seeing that you are active on social media helps to fill potential customers with trust, it signals that you care about your customers and should anything go wrong, that it will be easy to contact you.

5. Social media allows you to obtain real customer insights

Customer insights can drive the development of social media campaigns and shape strategic decisions, helping you to make your website content and product or service offerings more attractive and relevant to your customers. Social media makes it quick and easy for businesses to obtain feedback from customers, which will give you a clearer idea of brand sentiment and help you identify common pain points you can address.

6. Social media is a great way of promoting your content

We all know how important content marketing is, not only in terms of SEO, but in order to attract new customers. Help increase awareness of each new blog article or news post that you publish, by shouting about them on social media.
Social media when used in conjunction with high quality content creation is a highly effective way to attract new customers to you and also helps you to build authority in your area of expertise.

7. Social media helps you keep customers engaged with you

Social media is a great way of keeping your business or brand in the mind of your customers. This means you can actively influence purchasing decisions and helps to foster customer loyalty and encourage repeat purchases.

8. Social media will drive website traffic

Being active on social media will help you increase the amount of traffic that your website receives. Successful social media activities will always improve the amount of traffic referrals your website receives, playing an essential initial role in your sales funnel.

Social media as an SEO ranking signal is increasing in importance. Being talked about and mentioned on social media is a positive signal that shows you are popular and have content worth sharing and talking about. This in turn drives Google to regard your website as being more authoritative, which is one of the many signals that helps your website rank better in orgainc SEO.

The post 8 Compelling Reaons Why You Should Be Using Social Media appeared first on Marketing & Social Media Blog | Marketing insights, tips and advice.

ubersocialmedia

Shell Robshaw-Bryan

Marketing Consultant, Surefire Media

is a marketing consultant who works for the Cheshire based digital agency Surefire Media, where she specialises in organic search, content strategy and social media engagement. Shell has extensive experience in consumer retail brand marketing, SEO, blogging and content strategy.

 

......................................................................................................................................................................................................

As well as writing for her own blogs Camping With Style and Uber Marketing Shell also writes content for a wide number of client blogs. Shell is also a keen snowboarder, whose other hobbies include travel, camping, music and photography.

See Full Profile >

Comments

Dictionnary
Posted on February 13th 2014 at 8:05AM

I know of a 9th reaon ! You can get away with poor spelling !

ubersocialmedia
Posted on February 13th 2014 at 12:10PM

Hi John, I've been alerted to the typo in the headline which was immediately corrected. Unfortunately we humans aren't perfect and I don't have the luxury of an editor at my disposal! Despite being diligent, errors do sometimes still occur, and I always appreciate any being brought to my attention.

Jay North
Posted on February 13th 2014 at 8:39AM

Promoting content is one of the most important reason of using social media and thus attracting new customers for websites. It is useful in increasing the awareness of the changes through the blog and the article. Thus using social media for promoting content would be a great idea.

ubersocialmedia
Posted on February 13th 2014 at 12:09PM

Thanks for your comment Jay, and glad that you agree with point number 6 in particular. Using social media is a great way of getting your content in front of a wider audience for sure!

Sheila
Posted on February 13th 2014 at 1:55PM

In SC, we seem to be a bit behind in embracing social media. Many are reluctant because of possible negative comments. Points 1, 3 and 4 are reasons why we should use social media, particularly to address negative issues. It is far better to monitor what people are saying about your company and quickly respond so that a negative issue doesn't balloon. I always tell my clients, a negative comment is most times a great opportunity to show excellent customer service!

ubersocialmedia
Posted on February 14th 2014 at 9:22AM

Hi Seila.

That's a great point you've raised about businesses often being scared about negative comments - so true!

As it happens, I wrote an article earlier this week which looks at that very same subject - Improve Online Reviews With Good Old Fashioned Customer service.

I've always said that negative comments on social media are a fantastic opportunity for a business. Demonstrating that they care, can resolve issues and are willing to listen goes a long way in most peoples views, and really can turn a situation around, or at least diffuse a customers negative sentiment.

I agree that monitoring your social media channels is super important - when your brand is mentioned in a negative light, you can quickly jump in to see if you can help or at least find out more about the situation.

Thanks for your comment, much appreciated.

 

hailley
Posted on February 13th 2014 at 10:11PM

Social Media is so great for brands, their reputation and online presence.

Brand differenciation is a big one I think, especially for smaller businesses, if there are several other resutaurants, or boutiques in your town it helps to be able to stand out from the crowd! 

 Great post, Shell! 

 

ubersocialmedia
Posted on February 14th 2014 at 9:24AM

Many thanks for the feedback Hailley!

Differentiation is so important, especially now that so many businesses are jostling for the attention of customers who are increasingly overwhelmed.

I love the fact that you mention restaurants as i've a real world example of this. A few months ago I was torn between two local restaurants. I made an idle Tweet from my personal Twitter account saying I was looking forward to a night out, but couldn't decide over venue x or venue y.

A few minutes later, I got a Tweet back from venue y saying they'd love to see me that evening.

A simple gesture like that lead to me dining with them that evening.

Anyone that believes social media doesn't actively influence purchasing decisions and loyalty is doing it wrong!

Mavtrevor
Posted on February 14th 2014 at 9:11AM

I never thought the importance of using social media could fit into just 8 points all the same social media is a huge platform for brand promotion and product sales. Relationship management and Reputation for your brand, engaging with your customers and traffic generation.

The use of social media can never be over emphasized, and i believe you have listed the most important reasons why anyone or company should use the social media.

I found this article on Kingged.com and also left a comment on it.

ubersocialmedia
Posted on February 20th 2014 at 4:55AM

Thanks for your comments Nwosu and glad you liked the article.

roxannsouci
Posted on February 19th 2014 at 7:32PM

Thanks Shell for your well written article. You succinctly explained to newbies about the powerful benefits of social media. It seems that many business owners know they 'should' be using social media, but they really don't understand why. This points out the reasons clearly. 

Keep up the great work!

ubersocialmedia
Posted on February 20th 2014 at 4:55AM

Such lovely feedback. Thank you Roxann, much appreciated :)

Madhava Verma Dantuluri
Posted on February 19th 2014 at 10:39PM

Wonderful article and you are really compelling me to deep dive into socialmedia :-)

ubersocialmedia
Posted on February 20th 2014 at 4:56AM

Hi Madhava, thanks for taking time to comment. Really glad to hear the article has inspired you - good luck!