Small business owners managing their own social media often ask the same question: “How can I keep my updates fresh and engaging?”
It's no easy task. If one were to poll marketers and business owners alike, he or she would find that creativity and the challenge of keeping updates from becoming stale is a top concern in social media. Luckily, at Omnicore Agency, our team of social media experts never run out of good ideas.
Taking a page from their book – and asking their recommendations – we've compiled a list for you to use the next time you get stuck on what to write, or for those moments when you need your content to pop, or those instances where you want to take what you've been doing to the next level. No matter what your social media challenge, these tips for keeping your social media updates fresh are sure to make managing your social channels a whole lot easier -and more successful!
Quotations are good for more inspirational or lighter topics – for an added bonus, turn that quote into a graphics that's pinable and sharable for maximum impact. When choosing quotes, go for something fitting for that day, a particular topic, or just your industry in general. If you can, find a way to connect it back to your own business by sharing that quote and then linking to a content piece you've created that uses that quote or connects back to it in some way. Alternately, post a quote and then ask a question relating to its contents to try to ignite some feedback.
Questions alone, on the other hand, are good for getting valuable feedback and sparking conversation. Just make sure the questions aren't too complicated or too controversial. Think of questions you might ask in a focus group or customer survey, or go for the conversational/laid-back sort of questions one might find in small talk – you may be surprised on who you connect with! Speaking of questions, also use your social channels to answer them. If you have FAQs, do a Q&A post series and then make that content perform double duty by turning those Q&A updates into a blog post or other content piece. Answer questions builds credibility and connects with the customer.
▪ Today's Headlines: current events are always a great way to generate conversation. Just approach with caution and make sure you're choosing topics that are relevant and reflective of your brand in a positive way.
▪ Industry blogs or websites: see what the buzz is in your industry and share it with your audiences!
▪ Your competitor's websites and media channels: if your competitors are writing, tweeting, or blogging about it, it's valuable – look at what they're doing and see how you can do it better.
▪ YouTube: videos are great ways to look at a topic from a visual angle. Look for industry relevant videos and see how they might be shared or turned into a status update.
▪ Flickr: like YouTube, Flickr can also be a great way to get inspiration for a status update, simply by looking at a topic from a more visual angle.
▪ Pinterest: do a search or two for phrases relevant to your industry and see what content is out there – can you create something similar or better to share?
▪ Slideshare.net: look for slideshows for snippets of information that are ultra-sharable through social media and may inspire presentations of your own.
▪ Your swipe file: if you don't have one, you need one! Here's how to make one.
▪ Your latest newsletter: look through your latest email marketing blasts – is there something there that could be shared through social media too?
▪ Your blog: check your blog for recent posts and see if you can condense down your post takeaways into tweetable, shareable, or Facebookable snippets.
These are just a handful of tips (there are countless more and we'd love to hear some of yours in the comments!) for keeping social media updates fresh. The key thing is to not do the same thing over and over again. You know this as a common sense takeaway, but it can be tempting to do so. Remember that Mark Twain quote about insanity – it's when you do the same thing over and over and expect a different result. Don't do only the same things!
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