April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
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February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Sep 30 Posted 1 year ago
I agree with the commentor about the importance of being in the local online directories.
A tip for Yelp is to include your city in the title. So don't put "Mary's Cupcakes" put "Mary's Cupcakes San Francisco" because when people do a local search, they tend to add the city.
Jul 19 Posted 1 year ago
An often overlooked area is your LOCAL profile across the net. Is your local listing on Google, Bing, Yahoo maps and there Business Pages? Are you in local directories? Are you in the online yellow pages?
Also most small business are brick and mortar stores, make sure there is synergy between your offline marketing messages and your online marketing messages.
Jul 18 Posted 1 year ago
Constantly engage in social media. It cannot be denied that it is playing a big role in web marketing. This is very beneficial for small business because it is not too expensive.