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A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.
When 42% of owners say that 25% of new customers discovered them through sites such as Facebook and Foursquare, it is crucial that your business is online and social.
But the news is not all merry, as 58% of surveyed owners said they struggle with promoting their Facebook pages — if they have a page at all.
The takeaway is clear. You need to be where your customers are. Forget what your competitors are doing, as their customers are different from your customers. You also need to integrate internet communications into your normal routine of business networking.
Please continue reading 90 Percent of Small Business Use Social Media and leave a comment if inspired.
When he's not blogging, Ari helps brands improve their digital media marketing. Got a question? Need help? Contact Ari today!
Ari Herzog is a storyteller, speaker, and media consultant. Since 2009 he has helped organizations of all sizes create and integrate social media strategies to connect with their audiences. Ari holds a Master in Public Administration, is an elected city councilor in Newburyport, Massachusetts, and is campaigning in 2014 to be elected as State Representative. Learn more about Ari on his campaign site and media blog.