90 Percent of Small Business Use Social Media [Infographic]

Posted on September 18th 2012

90 Percent of Small Business Use Social Media [Infographic]

 

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.

When 42% of owners say that 25% of new customers discovered them through sites such as Facebook and Foursquare, it is crucial that your business is online and social.

But the news is not all merry, as 58% of surveyed owners said they struggle with promoting their Facebook pages — if they have a page at all.

The takeaway is clear. You need to be where your customers are. Forget what your competitors are doing, as their customers are different from your customers. You also need to integrate internet communications into your normal routine of business networking.

This is an infographic.

Please continue reading 90 Percent of Small Business Use Social Media and leave a comment if inspired.

When he's not blogging, Ari helps brands improve their digital media marketing. Got a question? Need help? Contact Ari today!

 

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Ari Herzog

Ari Herzog is a storyteller, speaker, and media consultant. Since 2009 he has helped organizations of all sizes create and integrate social media strategies to connect with their audiences. Ari holds a Master in Public Administration, is an elected city councilor in Newburyport, Massachusetts, and is campaigning in 2014 to be elected as State Representative. Learn more about Ari on his campaign site and media blog.

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Comments

mikepoynton
Posted on September 19th 2012 at 7:51PM

"Forget what your competitors are doing, as their customers are different from your customers."

I don't necessarily agree here. If someone is your competition, their customers are your potential customers. Otherwise, they wouldn't be any competition at all.

It's important to know what your competition is up to so you can compete!

Rob Willox
Posted on September 21st 2012 at 9:28AM

Both agree and disagree!

Agree with the general thesis but also agree with Mike that an essential part of marketing is knowing what your competition are doing and doing it better, regardless of what the platform being used!

KevinHorne
Posted on September 21st 2012 at 4:24PM

rather than "calling 600 small businesses who are ready-made to take a survey about social media" why not take a walk around your city or town and pop in to some restaurants and dry cleaners and florists and dentist offices?  you won't come anywhere close to this ridiculous number of "90% actively engaged on social media"...

GabyDam
Posted on September 28th 2012 at 8:04AM

well actually, I understand that dry cleaners and florists don't actively use social media on their own. but why not cluster small busnisses such as dry cleaners, floristst and restaurants in one city on one facebook or twitter account and let them spread their discounts or new and improved menua cards to regional public. 

ampyourgrowth
Posted on September 26th 2012 at 1:26PM

Social Media is nothing more than a tool and like any tool, you have to use it properly and in the right context to make it work. What social media has really done is increase an organizations ability to reach a large audience at relatively low opportunity cost. But, if you aren't reaching people that influence your business growth than it's the same as being in car manufacturing and going to a chef's conference. You may learn a few things, may even pick up a few sales, but overall it's less beneficial to your business than visiting a car show.