Advice: How to Market to Millennials -- and How to Use Social Media to Get a First Job

Posted on May 5th 2012

Advice: How to Market to Millennials -- and How to Use Social Media to Get a First Job

Last month I wrote a post called Tough love for marketing and PR job seekers. In it I challenged you to prove you are a great marketer by showing, not telling. I said that you need to create content that will brand you as someone to hire. Now. Starting today.

I've delivered this advice to hundreds of people. Sadly for them, I know from experience that nearly all ignore this advice.

Lindsey Kirchoff, as I write this a graduating senior at Tufts University, is in the tiny minority. She eagerly took up the challenge and started a terrific blog How to Market to Me.

Market to meIn her blog, Lindsey offers her opinions on how to market to millennials like her. She says: It's my opinion. It's about the advertisements that "get" me as a collegiate and twentysomething consumer. The companies that understand my values, participate in my humor and reach me when/where I’m most likely to need them. It's also about companies that don't do any of those things and how they can better reach me (and people like me) in the future.

Lindsey is currently on the hunt for a job at a mid-to-large marketing firm with a strong entry level program to help her really learn the industry. She says: "And I wouldn’t complain if I could relocate to somewhere sunny (I’m looking at you Austin, San Francisco and Nashville)."

If I was hiring new graduates, I'd jump to hire Lindsey before anyone else does.

After my speech at the Microsoft Worldwide Partner Conference in July, 2011, I had the opportunity to speak to a group of interns at Microsoft.

I provided the same advice I offered to Lindsey about getting a great first marketing job. Part of the discussion was filmed and I offer it here.

Direct link to the video here.

If you know someone looking for that first marketing or PR job, please share this post with them.

Disclosure: I got to know Lindsey because my book The New Rules of Marketing and PR is used at Tufts and I reached out to a professor there looking to hire an intern on a project for the Massachusetts Air and Space Museum. Lindsey has been working directly with me on that project.

DavidMeermanScott

David Meerman Scott

Marketing strategist, keynote speaker, and bestselling author of 8 books including "The New Rules of Marketing & PR" (now in 25 languages), "Marketing Lessons from the Grateful Dead" and "Newsjacking".

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Comments

beedelia
Posted on May 5th 2012 at 3:49AM

Any tips on creating great content that will brand me as someone to hire? 

Hyun Daniel Kim
Posted on May 5th 2012 at 9:24PM

This is just my opinion, but they have worked previously in many occassions. 

1. Be Professional in Social Media - Don't post anything that can show you as an idiotic or dumbass. In other word, don't put a photo of you doing beer party or binge drinking on Facebook. Facebook has been known to be used by many HR company and it can do it. 

2. Build your social media reputation -  Write a blog, or post interesting article online constantly. 
You have to show that what you can do is worth the employer's time. For instance, I have a facebook page for a personal cause: www.facebook.com/hepaBvirus 

Small thing such as this can show you that you are social media savvy and knows how to communicate with your users/followers or target audience. 

3. Linkedin & Twitter - Build your linkedin Profile & Twitter if you have not started. Many people in the industry have Linkedin for their professional connection or business purpose. Connect with your peers, co-workers or friends online. Join a Linkedin Group & participate on your interested subject - for instance, social media marketing stratregy and provide your opinion and share ideas.

Twitter - Start twitter page, write a post and follow people that interest you or organization. 

I hope this helps & always smile in job interview or any job. That way, you get more positive feedbacks.

 

DanielleSlpr
Posted on May 10th 2012 at 3:25PM

Excellent article! I am very impressed by Lindsey. I wrote a recent blog post on using social media in the job search aimed at those looking to breaking into the field of international education, though a lot of it can be applied to any student or recent graduate :http://www.mandysmashups.com/1/post/2012/05/guest-blog-using-social-medi...

Digital Age Journalist
Posted on May 11th 2012 at 11:00AM

David,

I enjoyed your article and loved the video. I am a huge fan of the Millennials. In fact, I saw a show on Public Television about the authors of the book about them.

I can only attribute the ban on social media in the workplace to ignorance. It reminds me of book banning or burning in the extreme. Progress is about going forward, not backwards.

Social Media IS. It is not going away. It will change; it will continue to evolve. But it IS here to stay. I think it is a much saner approach to learn how to use it to the max and for the good.

I also refuse to accept resumes from graduating students. All I want is contact info to their social media. There are both digital and analog ways to gather their contact info.

In case you do not remember me, I am the person who served Jerry Garcia coffee but did not know it was him. We now have another connection. You and I are both mentioned on Wikipedia on the definition page for Inbound Marketing. We are cited in the Notes at the bottom of the page. You are #5 and I am #6. Brian Halligan and Dharmesh Shah are actually a bit further down the page.

Again thanks for the great 'thumbs up' for the millenials and social media. I loved the part about politely leaving a job interview of a company does not allow use of the new communication technology. I am with you 100%.

Sincerely,

Alison Gilbert
Media Maven at www.MarketingMadeSimple.tv
Digital Age Journalist for DigitalBrandMarketing.com
About.me/AlisonGilbert#

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Posted on July 10th 2013 at 1:30AM

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