Last month I wrote a post called Tough love for marketing and PR job seekers. In it I challenged you to prove you are a great marketer by showing, not telling. I said that you need to create content that will brand you as someone to hire. Now. Starting today.
I've delivered this advice to hundreds of people. Sadly for them, I know from experience that nearly all ignore this advice.
Lindsey Kirchoff, as I write this a graduating senior at Tufts University, is in the tiny minority. She eagerly took up the challenge and started a terrific blog How to Market to Me.
In her blog, Lindsey offers her opinions on how to market to millennials like her. She says: It's my opinion. It's about the advertisements that "get" me as a collegiate and twentysomething consumer. The companies that understand my values, participate in my humor and reach me when/where I’m most likely to need them. It's also about companies that don't do any of those things and how they can better reach me (and people like me) in the future.
Lindsey is currently on the hunt for a job at a mid-to-large marketing firm with a strong entry level program to help her really learn the industry. She says: "And I wouldn’t complain if I could relocate to somewhere sunny (I’m looking at you Austin, San Francisco and Nashville)."
If I was hiring new graduates, I'd jump to hire Lindsey before anyone else does.
After my speech at the Microsoft Worldwide Partner Conference in July, 2011, I had the opportunity to speak to a group of interns at Microsoft.
I provided the same advice I offered to Lindsey about getting a great first marketing job. Part of the discussion was filmed and I offer it here.
Direct link to the video here.
If you know someone looking for that first marketing or PR job, please share this post with them.
Disclosure: I got to know Lindsey because my book The New Rules of Marketing and PR is used at Tufts and I reached out to a professor there looking to hire an intern on a project for the Massachusetts Air and Space Museum. Lindsey has been working directly with me on that project.