At Social Media Today we’re always working to bring you the latest insights into the world of social media marketing. Our newsletter can help deliver that directly to you daily.

Explore more: 

Algorithm changes: Ways to improve your Google ranking

Google has recently made some algorithm changes known as Panda. With these changes come various tips which can help you to enhance your Google rankings on the internet. In this post you will learn about those tips which you can use to increase your Google rankings. Here is a list of the tips:

1.) Think about the user not you

Google made these algorithm changes after realizing that some sites that have top Google rankings are but nothing more than a high-traffic, low-quality content websites. So if you want to increase your Google rankings, you need to put up quality content on the website.

2.) Incoming links

Google considers incoming links to a website as good and thus increases its rankings. It is good to have a high traffic incoming links but this is also possible if you have quality content on your website. So try having content that will receive high incoming links.

3.) Using the social media

You need to understand that social media websites such as Twitter, Facebook and Google+ can be a great source to drive traffic to your website as well as have incoming links. So try using the social media websites to your advantage to improve your Google rankings.

4.) Give the right description and Meta tags

Publishing quality content is not the only thing you need to do. You have to also take care that you have entered the description as well as the Meta tags correctly. Correct Meta tags and description helps the users to find the information they are looking for. But if you enter the description and Meta tags which are not even related to your post then this may lead to the degradation of your Google rankings. So take care to enter the correct Meta tags and description of your content.

5.) Don’t duplicate the content

Google is the most trusted and widely used search engine. It does not show 20 pages having the same content, instead it shows the most relevant and original content and omits the rest. So if you want to increase the Google rankings avoid using duplicate content.

6.) Avoid massive advertising

Of course, with advertising on your website, you are able to generate revenue. But overdoing it may actually have a negative effect. To understand this we need to accept the fact that Google wants to provide the users with the most relevant content they are searching for. If you overdo the advertising, it may interfere into the content of the website. Thus, to enhance the Google rankings of your website avoid overdoing the advertising.

At the end, we can conclude that internet is all about content and information. The higher quality content and information you have, the higher will be your Google rankings. If you have content with higher incoming links then your website will be displayed at the top of the results. Some of the things to avoid are, to duplicate any other site’s content and overdoing advertising as they both leads to interference in the content on the internet.



About the author: Alia Haley is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. She recently bought a Steiner Binoculars. These days she is busy in witting an article on Futuristic Bike.


Join The Conversation

  • Feb 2 Posted 5 years ago DevaniAnjali

    QUESTION: Will Google also pick up posts and/or comments made from our personal profiles...? 

  • Dec 20 Posted 5 years ago Reg nbs-seo

    Designing for the user has always been a Google prerequisite.

    If you understand how people search, where they look on a webpage, how they read, and the signals they use to confirm relevance, then you have the makings of a successful SEO campaign.


    Although there is a lot of talk about the “quality” of the content, quality is not the word that should be used.
    Quality of content is subjective.
    Excellent content can be quality for some and garbage for others.
    Quality content for a beginner and for a thesis writer would be very different.

    While I am certain Google considers “quality” I would think that it is done by measuring things like bounce rate, time on page, and click through actions, (CTR). These would modify the SERPs rather than being a primary factor.

    Google judges by keyword presentation and relevance to the search term.

    As an example.
    Let us look at an article about search and optimizing for top results.  (SEO).

    With over 15 years of hands on SEO work done, an article such as this one is not quality.
    (Sorry Alia) as there are too many errors in what you hold as being correct. You have some opinions that do not show a full understanding of the SEO process.

    Incoming links are not considered for Search Engine Results Pages (SERPs).
    Incoming links are considered for PageRank, but PR does not have a measurable effect on SERPs.

    While Social Media sites are a good way to drive traffic and present what you know, a link on one of these sites is still just a link.
    Where social media helps SEO is when your  participation or recommendations are retweeted, liked, or G+1ed.
    Google considers these as  “citations” and gives a corresponding TEMPORARY SERPs boost to the page in the link.

    You are correct in #4.
    However meta tags include the description, keyword, and title meta.
    When writing these tags you must remember that they are not used for the description of your product/service, but a description of what is on the page.
    Understanding how people judge relevance will dictate what to write in them.

    In #5 you use the word “rankings” to indicate indexing.
    Google has told us that there are 3 distinct components of it’s process.

    These are “Ranking”, Indexing”, and “Crawling”.

    Ranking = PageRank
    Indexing = Search positions (SERPS)
    Crawling = Visiting your site.


    You are right about duplicate content but this can also come by having differently structured links as well as having copied materials.  and can cause Google to think one page is two.

    Advertising has its place. Panda has seen to that. 

    “If you have content with higher incoming links then your website will be displayed at the top of the results.”
    Is 100% wrong. Links are not counted anymore.








  • Dec 20 Posted 5 years ago MikFromOlney

    I agree with your 1st bullet about posting quality and feel like sometimes it's overlooked or hurried.  So much of what is posted and re-tweeted is in fact, worthless lists of common sense items (ex. "5 Ways to Tell if Your PC is Turned On.).  We need a greater number of quality driven, content rich sites in order to boost the perception of our trade and to bring all to a higher level of understanding when it comes to applying the craft of what we do.  One way to help make sure that is the case is to always look at what you're creating and ask yourself, "What does Google want?"  That's a powerful question and the simplest answer is "Quality Sites."   When you personally search and are then pleased with the results offered, you would be more likely to return to the same engine for the next search.  With that in mind, you can easily understand why we say, "Content is King!"   

  • Dec 20 Posted 5 years ago JenP_kidsauthor



    Specific to your tip about using social media sites like Twitter and Facebook, other than the obvious benefits of reaching a greater audience, is there something specific about the new algorithm that Google will use to factor in to your ranking?




    Jennifer Pereyra

Webinars On Demand