Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Algorithm changes: Ways to improve your Google ranking
Posted on December 19th 2011
Google has recently made some algorithm changes known as Panda. With these changes come various tips which can help you to enhance your Google rankings on the internet. In this post you will learn about those tips which you can use to increase your Google rankings. Here is a list of the tips:
1.) Think about the user not you
Google made these algorithm changes after realizing that some sites that have top Google rankings are but nothing more than a high-traffic, low-quality content websites. So if you want to increase your Google rankings, you need to put up quality content on the website.
2.) Incoming links
Google considers incoming links to a website as good and thus increases its rankings. It is good to have a high traffic incoming links but this is also possible if you have quality content on your website. So try having content that will receive high incoming links.
3.) Using the social media
You need to understand that social media websites such as Twitter, Facebook and Google+ can be a great source to drive traffic to your website as well as have incoming links. So try using the social media websites to your advantage to improve your Google rankings.
4.) Give the right description and Meta tags
Publishing quality content is not the only thing you need to do. You have to also take care that you have entered the description as well as the Meta tags correctly. Correct Meta tags and description helps the users to find the information they are looking for. But if you enter the description and Meta tags which are not even related to your post then this may lead to the degradation of your Google rankings. So take care to enter the correct Meta tags and description of your content.
5.) Don’t duplicate the content
Google is the most trusted and widely used search engine. It does not show 20 pages having the same content, instead it shows the most relevant and original content and omits the rest. So if you want to increase the Google rankings avoid using duplicate content.
6.) Avoid massive advertising
Of course, with advertising on your website, you are able to generate revenue. But overdoing it may actually have a negative effect. To understand this we need to accept the fact that Google wants to provide the users with the most relevant content they are searching for. If you overdo the advertising, it may interfere into the content of the website. Thus, to enhance the Google rankings of your website avoid overdoing the advertising.
At the end, we can conclude that internet is all about content and information. The higher quality content and information you have, the higher will be your Google rankings. If you have content with higher incoming links then your website will be displayed at the top of the results. Some of the things to avoid are, to duplicate any other site’s content and overdoing advertising as they both leads to interference in the content on the internet.
About the author: Alia Haley is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. She recently bought a Steiner Binoculars. These days she is busy in witting an article on Futuristic Bike.