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Algorithm changes: Ways to improve your Google ranking
Posted on December 19th 2011
Google has recently made some algorithm changes known as Panda. With these changes come various tips which can help you to enhance your Google rankings on the internet. In this post you will learn about those tips which you can use to increase your Google rankings. Here is a list of the tips:
1.) Think about the user not you
Google made these algorithm changes after realizing that some sites that have top Google rankings are but nothing more than a high-traffic, low-quality content websites. So if you want to increase your Google rankings, you need to put up quality content on the website.
2.) Incoming links
Google considers incoming links to a website as good and thus increases its rankings. It is good to have a high traffic incoming links but this is also possible if you have quality content on your website. So try having content that will receive high incoming links.
3.) Using the social media
You need to understand that social media websites such as Twitter, Facebook and Google+ can be a great source to drive traffic to your website as well as have incoming links. So try using the social media websites to your advantage to improve your Google rankings.
4.) Give the right description and Meta tags
Publishing quality content is not the only thing you need to do. You have to also take care that you have entered the description as well as the Meta tags correctly. Correct Meta tags and description helps the users to find the information they are looking for. But if you enter the description and Meta tags which are not even related to your post then this may lead to the degradation of your Google rankings. So take care to enter the correct Meta tags and description of your content.
5.) Don’t duplicate the content
Google is the most trusted and widely used search engine. It does not show 20 pages having the same content, instead it shows the most relevant and original content and omits the rest. So if you want to increase the Google rankings avoid using duplicate content.
6.) Avoid massive advertising
Of course, with advertising on your website, you are able to generate revenue. But overdoing it may actually have a negative effect. To understand this we need to accept the fact that Google wants to provide the users with the most relevant content they are searching for. If you overdo the advertising, it may interfere into the content of the website. Thus, to enhance the Google rankings of your website avoid overdoing the advertising.
At the end, we can conclude that internet is all about content and information. The higher quality content and information you have, the higher will be your Google rankings. If you have content with higher incoming links then your website will be displayed at the top of the results. Some of the things to avoid are, to duplicate any other site’s content and overdoing advertising as they both leads to interference in the content on the internet.
About the author: Alia Haley is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. She recently bought a Steiner Binoculars. These days she is busy in witting an article on Futuristic Bike.